The "Liquor Price Index" data collected over the past 24 hours indicates a significant overall decline in the average terminal retail prices for major Chinese baijiu products on June 24. If one bottle of each major product were bundled for sale, the total price today would be 9,864 yuan, a sharp drop of 30 yuan from yesterday. This marks the third consecutive day of decline and the lowest level since April 18 of this year. Today, only Guojiao 1573 saw an increase, while all other varieties fell or remained flat. Notably, four individual products hit their lowest prices in nearly a month, intensifying the low-level volatility and indicating a clear cooling of terminal market sentiment.
Among the 11 major baijiu products tracked today, one rose, eight fell, and two remained unchanged, with declining products dominating. On the upside, Guojiao 1573 was the sole gainer, rising by 5 yuan per bottle for a second consecutive day of gains, bringing it close to the 890 yuan mark again. On the downside, Wuliangye 1618, Gujinggong Gu 20, and Qinghua Lang led the declines, each falling by 6 yuan per bottle. Wuliangye 1618 recorded its largest single-day drop in nearly a month and hit its lowest price in that period. Gujinggong Gu 20 gave back some of its previous gains, also reaching its lowest price in nearly a month. Qinghua Lang once again fell below the 700 yuan threshold. Qinghua Fen 20 and Xijiu Junpin each declined by 5 yuan per bottle. Feitian Moutai dropped by 3 yuan per bottle. Jingpin Moutai and Wuliangye Pu Wu Eighth Generation both fell by 2 yuan per bottle. The former has declined for three straight days to its lowest price in nearly a month, while the latter has fallen for seven consecutive sessions. After losing the 800 yuan level, it continues to trend lower, setting a new low since February 2 of this year. Prices for Yanghe Dream Blue M6+ and Crystal Jiannanchun remained unchanged from the previous day. The former is still holding at its highest level in nearly a month, while the latter remains at the second-lowest level in that period.
The daily "Liquor Price Index" data is sourced from approximately 200 collection points reasonably distributed across major regions nationwide. These include, but are not limited to, liquor company-authorized distributors, independent distributors, e-commerce platforms, and retail outlets. The raw sampling data consists of actual, transacted terminal retail prices handled by these points over the past 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of well-known baijiu. Following the official launch of the iMoutai platform's sale of Feitian Moutai at 1,499 yuan per bottle (adjusted to 1,539 yuan on March 31) and Jingpin Moutai at 2,299 yuan per bottle (adjusted to 2,359 yuan on May 16) on January 9, the influence of this new channel on the average terminal retail prices of these two products has gradually become apparent. The daily liquor prices published follow a calculation rule weighted by actual transaction volume, and we have incorporated the verifiable prices from this channel into the calculation of the terminal retail prices for these two products.
In other significant baijiu industry news, an analyst report commenting on Shanxi Fenjiu's shareholder meeting was released this Monday, suggesting that Shanxi Fenjiu is actively adjusting and building momentum, with ample long-term growth drivers, maintaining a "strongly recommended" rating. The report notes that as 2026 approaches, marking a period for consolidating the results of Fenjiu's revival and adjusting key elements, the company is proactively slowing its pace to ease channel pressure. The analysis indicates that Shanxi Fenjiu still sees growth in sell-through, with some reduction in channel inventory. The company maintains strategic focus, actively moderating its collection pace without aggressively pushing inventory, and its product pricing performance is better than peers, continuing a destocking trend. The report also points out that Shanxi Fenjiu has significant brand and aroma-type advantages. Its product portfolio across all price segments provides more levers for development. With the push of digital marketing and the advancement of its nationalization 2.0 and youth-oriented 1.0 strategies, the company has strong future growth momentum.
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