吉利洽购魅族属实，李书福造的手机会是什么样？

财经杂志2022-01-22

手机产业的产销链条十分完备，乍看之下进入门槛不高，但如何让消费者接受一个全新品牌，这考验着李书福的智慧。图/视觉中国文 |《财经》记者李皙寅李书福的手机谁来造？这一问题的答案正逐渐清晰。36氪报道称，湖北星纪时代科技有限公司（下称“星纪时代”）正与手机厂商“魅族”接触洽购，目前处于尽职调查阶段。虽然向吉利控股集团及星纪时代方面求证，对方回应称：“对市场传闻不予置评，星纪时代高端手机研发业务正在...

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mjng
2022-01-24
mjng
學習
haiwei183
2022-01-24
haiwei183
look
Li Guixi
2022-01-24
Li Guixi
贊👍
Youn7276
2022-01-24
Youn7276
Ok
Alvinlimsg
2022-01-23
Alvinlimsg
👍🏻👍🏻👍🏻
Moonchj
2022-01-23
Moonchj
留意

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李皙寅李书福的手机谁来造？这一问题的答案正逐渐清晰。36氪报道称，湖北星纪时代科技有限公司（下称“星纪时代”）正与手机厂商“魅族”接触洽购，目前处于尽职调查阶段。虽然向吉利控股集团及星纪时代方面求证，对方回应称：“对市场传闻不予置评，星纪时代高端手机研发业务正在有序进展，我们希望打造开放融合的生态伙伴关系”。但是《财经》记者从相关交易的知情人处确认如上信息属实。虽然是行业新兵，但星纪时代并非“没有故事的女同学”，《财经》记者此前曾独家爆料李书福有意造手机，招兵买马组建团队。彼时，恰好与小米雷军造汽车的新闻遥相呼应，要怎么造手机？为啥造手机？一直是业内关注的热点。2021年9月28日，由李书福创办的星纪时代与武汉经济技术开发区签署战略合作协议，宣布进军手机领域。此前据媒体报道，该项目总投资逾百亿元，计划2023年推出手机产品，生产或由富士康代工。“这是基于现实的考量。借助手机能直面用户，改进人车交互体验；同时，推动公司数字化转型，让自己从造车公司变身科技公司。”中国汽车工业协会副总工程师许海东告诉《财经》记者。“造手机没想得那么难。”野村综研（上海）咨询有限公司通信和ICT事业咨询部总监陶旭骏告诉《财经》记者，手机设计、代加工业很成熟，汽车电子和手机行业人脉大量重合，李书福攒局入场并不困难。难点在做好供应链，在同质化竞争严重的市场中做出特色。当小而美遇到大而全魅族手机也曾有过年销2000万台的巅峰时刻。如今据BCI公布的数据，2020年12月28日至2021年1月31日，魅族的市场份额仅剩0.1%。去年底，魅族官方社区还公告称，Flyme的手机云备份即将停运。不过，擅长于产品定义的魅族仍有不少自己的拥趸，不少粉丝这几天密集关注了吉利控股集团的官方微博，并在各种内容下留言，提出了对未来魅族的期待，从产品、营销、组织架构不一而足。“怎么说呢……就用三个字来形容我目前的心情吧，那就是‘爷青结’。”谈及对魅族被收购的新闻，刚过而立之年，目前在一家地方党报担任记者的王先生面无表情地说道。“我第一次接触魅族手机，是大三时买的MX2。”回忆起十多年前初购魅族手机的经历，王先生仍然历历在目。“当时我有两个选择，一个是MX2，一个是小米2。尽管要贵400块，但我毫不犹豫选择了魅族，就是因为在国产安卓手机刚刚兴起的时代，魅族的设计是最有调性，最有审美的。”前两天，王先生照例在网上搜寻新闻的时候，魅族即将被吉利收购的消息映入眼帘。王先生放下手中的咖啡，盯着电脑屏幕，一时语塞。“这是没办法的事，‘小而美’在时代的浪潮面前，实在不是一个能在红海中屹立不倒的武器，”王先生这样告诉记者。“我知道这一天早晚都会来的。这样的结局，已经是最体面的一种了。”虽然外界口中总说“吉利造手机”，但星纪时代和吉利系资产没有直接的股权关系，故说是“李书福造手机”更准确。根据天眼查检索可得，吉利集团（宁波）有限公司是星纪时代的第一大股东，持股32.3%，另据受益所有人显示，李书福最终受益股份为57.85%，沈子瑜为15.13%，王勇为6.29%。值得留意的是，自通信及智能车机出身的沈子瑜，此前就曾与李书福多次合伙，涉足智能座舱、大算力芯片再到如今的手机。公司总经理王勇也是通信圈老人，曾任中兴通讯副总裁。当然，作为吉利的缔造者和掌门人，李书福肯定会借助吉利的产业优势。比如，借助吉利和沃尔沃两者生态圈内设计、研发、高端制造、产业链管理的经验，提升手机的高端感；同时，手机肯定会深度契合吉利产业，比如智能座舱、低轨卫星等业务。“在如今分秒必争的时刻，有助星纪时代项目加速落地。”独立TMT分析师付亮对《财经》记者分析称，魅族仍有一定的规模，星纪时代吸收这类的企业，一方面，吸纳魅族的产研能力，尤其是产品定义特长；另一方面，能够迅速搭出一个造手机的完整体系架构。“没想得那么难。”陶旭骏告诉《财经》记者，手机设计、代加工业很成熟，汽车电子和手机行业人脉大量重合，李书福攒局入场并不困难。难点在做好供应链，在同质化竞争严重的市场中做出特色。李书福为啥造手机梳理产业版图可得，无论作为母体的吉利控股集团，专注汽车的吉利汽车集团（0175.HK），还是用资本和战略投资孵化前瞻项目的吉利科技集团，吉利围绕出行领域的布局越来越广。但在面向终端消费者环节，或许还需要一个串联一切勾连企业与消费者的钥匙。产业观察者丁少将告诉《财经》记者，作为全时在线且紧贴用户的终端，现阶段手机再合适不过了。业内也有观点对李书福布局手机等多重业务表达了疑惑，担心多元化布局分散主业竞争力。但仔细梳理李书福及吉利系的布局可得，所有业务依然围绕交通出行的各种形态及上下游产业链，吉利试图通过资源外溢的优势，挖深护城河。伴随智能化水平不断提高，汽车的身份加速转变，“车”的属性逐渐降低，体验、交互、科技的属性逐渐增强，未来的汽车会更像一个机器人。威尔森智能网联应用中心总设计师竺大炜告诉《财经》记者，未来的智能汽车有了L5级的自动驾驶，或许会演化为移动的生活空间，内容会随着乘客、位置、出行目的而变化，人们在这里生活的时长可能会超过家和公司。这就导致汽车未来的形态必然会发生重大变化，车的出行属性会不断弱化，作为机器人的科技属性正在不断增强。在这一背景下，据《财经》记者了解，2020年下半年，吉利全面梳理了集团各条业务线和公司，按照不同属性，更新了条块沟通体系，理顺了汇报关系，跨部门协通合作成为新的发展重心。有观点认为，李书福造手机是面对“雷军们”进攻而做的防御。但据《财经》记者了解，动念想造手机的车企大佬远非李书福一人，他们的野心更大：不是和互联网造车企业互抢地盘，也非看重手机制造的软硬件利润。李书福希望用手机串联自身业务。在武汉市举行的签约仪式上，他直言，手机能链接车联网、卫星互联网，打造丰富的消费场景，做强生态圈，为用户提供更便捷、更智能化、万物互联的多屏互动生活体验。此外，吉利试图融合卫星互联网与5G，连接移动终端、车联网、卫星互联网三者，形成全新商业生态。短期来看，手机和智能座舱间能互相赋能；长期来看，无论是手机还是智能汽车，本质是殊途同归——变成一种消费者不离身的智能硬件，不仅是让人的意识永不下线，身体也能一直在路上。","kind":null,"is_publish_news":false,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":9007411924,"gmtCreate":1642983030395,"gmtModify":1676533761492,"author":{"id":"3564614537181603","authorId":"3564614537181603","name":"mjng","avatar":"https://static.tigerbbs.com/a854954445bb4118ad10dc538396e457","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3564614537181603","authorIdStr":"3564614537181603"},"htmlText":"學習","listText":"學習","text":"學習","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9007411924","repostId":1114397882,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":9007492335,"gmtCreate":1642981554942,"gmtModify":1676533761086,"author":{"id":"3572683426659077","authorId":"3572683426659077","name":"haiwei183","avatar":"https://static.tigerbbs.com/1cae291bddff5a30eeb96060074d8531","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3572683426659077","authorIdStr":"3572683426659077"},"htmlText":"look","listText":"look","text":"look","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9007492335","repostId":1114397882,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9007573158,"gmtCreate":1642978236432,"gmtModify":1676533760472,"author":{"id":"3570833668911971","authorId":"3570833668911971","name":"Li 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