Gold's Sharp Decline: Nearly 30% Plunge in Under Half a Year! What's Next for Prices, Is the Bull Run Over? Institutions Are Divided

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After reaching a historic peak of $5,598.75 per ounce on January 29th, the spot price of London gold has retreated nearly 30% from that high in less than half a year, falling below $4,000 per ounce again during trading on July 14th.

On July 16th, spot gold fell nearly 1%, still hovering around the $4,000 mark.

Since 1980, the price of gold has experienced two major periods of deep correction.

In 1980, Paul Volcker raised the federal funds rate to 20%, using aggressive tightening to end a decade-long gold bull market.

In 2011, economic recovery in Europe and America, coupled with expectations for the tapering of U.S. quantitative easing, concluded gold's "twelve-year bull run."

Both corrections coincided with the tightening of monetary policy by the Federal Reserve.

This time, however, the Fed has not yet actually begun raising interest rates, yet the gold price has already fallen by nearly 30%.

At the June Federal Open Market Committee meeting, the dot plot showed that only 9 out of 18 officials, excluding the Fed Chair, anticipated at least one interest rate hike within the year.

Does this correction signal a trend reversal? What commonalities exist in historical gold corrections? What new characteristics define this particular pullback?

The Aftermath of the Rally: Gold's Plunge

Throughout 2025, London spot gold recorded a gain of 64.56%.

At the start of 2026, London gold continued its strong upward trajectory, touching a historic peak of $5,598.75 per ounce on January 29th.

Since then, however, the price has been on a downward path.

On June 30th, London gold once again fell below $4,000 per ounce, briefly hitting $3,942.43, marking the lowest price for the first half of 2026.

On July 14th, it dipped below the $4,000 level again during trading.

Regarding domestic spot gold in China, on July 10th, the closing price for SGE Gold 9999 was 897.25 yuan per gram, while its intra-year high for 2026 was 1,256 yuan per gram.

The persistent decline in gold prices has directly shattered the market's recent assumption of a "one-way upward trend."

A report from the World Gold Council, released on July 1st, indicates that early this year, influenced by heightened geopolitical risks and active options market trading, the gold price set new historical peaks 12 times, surpassing an intraday high of $5,500 per ounce by late January 2026, before falling towards $4,000 per ounce in late June and briefly dipping below that level.

The dramatic price volatility has also increased gold's volatility.

Data from the World Gold Council shows that following the outbreak of U.S.-Iran conflict, gold price volatility peaked above 50% this year.

Since then, it has retreated below 30%, but remains above its 20-year average of 17%.

Bull vs. Bear Debate: A Historic Peak or a Mid-Bull Market Pause?

Amidst this significant revaluation, debate over whether the gold bull market has ended has intensified.

An analyst from Guotou Securities, Lin Rongxiong, has presented a judgment that a "historic top" has been reached.

The analyst compares resources with strong financial attributes, represented by gold, to the "Mao Index" of 2021, suggesting gold is showing top signals similar to those of that index.

The report notes that a key piece of evidence for a weakening core is the shift from a "weak dollar" to a "non-weak dollar."

Another strategy analyst from Guotou Securities pointed out that historically, gold bear markets have mostly stemmed from two forces: Federal Reserve interest rate hikes and technological booms.

The former is the clearest adversary for gold prices, while the capital siphoning effect from the latter can lead to more substantial price retracements.

Among international investment banks, JPMorgan Chase has lowered its average price forecast for gold in the third quarter to $4,300 per ounce and for the fourth quarter to $4,500 per ounce, a significant reduction of 20% to 25% from previous expectations.

The institution stated that the earlier phase of bullish sentiment, driven by safe-haven demand and aggressive central bank purchases, has now ended.

In stark contrast to the bearish view, Robert Minter, Investment Strategy Director at abrdn, clearly stated that the current consolidation of spot gold around the $4,000 per ounce range is merely a short-term adjustment driven by the unwinding of speculative positions.

He advised investors not to focus excessively on short-term price fluctuations but to pay close attention to gold's increasingly important strategic role in the global financial system.

He indicated that this round of gold price correction only clears out overheated speculative positions and suggested that "reducing positions should be seen as a positive signal."

The World Gold Council maintains a relatively neutral observational stance.

Its mid-year outlook report for the global gold market in 2026 indicates that after the volatility seen since the start of the year, gold will reach a critical juncture in the second half, with its performance influenced by multiple uncertainties including geopolitics, the interest rate environment, and investor sentiment.

The Council expects that if the Fed raises rates before October, gold prices may fluctuate around $4,100 per ounce; if geopolitical tensions worsen or economic growth slows, prices could rise and break through $4,500.

Reviewing Gold Price History

No asset rises indefinitely without falling, and gold is no exception.

Historically, gold has experienced two major bull markets lasting about a decade each, one in the 1970s and another in the first decade of this century.

In 1971, the U.S. government announced its withdrawal from the Bretton Woods system, severing the dollar's link to gold.

Subsequently, the gold price was completely freed from government pricing, determined instead by market supply and demand, breaking free from the constraints of the Bretton Woods system to become free-market gold.

The price then soared rapidly: starting from $35 per ounce, it reached a historic peak of $852 per ounce in January 1980, representing a more than twenty-fold increase over the decade.

After peaking in 1980, gold entered a two-decade-long period of sluggish adjustment, not fully emerging from the bear market until the dot-com bubble burst in 2000.

The key factor ending the 1970s gold super-cycle was the interest rate hikes by then-Fed Chair Paul Volcker: to combat double-digit inflation in the U.S., the federal funds rate was raised to as high as 20%, significantly diminishing the appeal of zero-yield gold.

Under multiple pressures, the gold price fell persistently from its January 1980 peak of $852 per ounce, bottoming out at $251 per ounce in 1999, a cumulative decline of approximately 70%.

From 2001 to 2011, gold embarked on another decade-long bull run.

Following the dot-com bust, the Fed began a rate-cutting cycle, compounded by the global safe-haven demand boost from the 9/11 attacks.

In 2004, gold ETFs were introduced and rapidly popularized, greatly broadening investment channels for gold.

In 2007, the subprime mortgage crisis erupted, leading the Fed to implement consecutive significant rate cuts and multiple rounds of quantitative easing.

From 2010 to 2011, the European debt crisis continued to ferment, with multiple positive factors converging to drive the final surge in gold prices, resulting in a cumulative increase of over 650% during the period.

From 2011 to 2015, gold entered a four-year period of oscillating decline.

The turning point was catalyzed by several bearish factors: gradual easing of the European debt crisis, sustained economic recovery in Europe and the U.S., leading to a significant cooling of safe-haven demand; the Fed signaling a gradual exit from quantitative easing, strengthening the U.S. dollar and Treasury yields; coupled with the U.S. shale revolution substantially increasing energy supply, leading to a notable decline in global inflationary pressures.

Under the weight of these factors, gold prices fell to a low of $1,046 per ounce in 2015, a cumulative retracement of about 45% from the 2011 high.

Ye Qianning, Chief Macro-Financial Analyst at GF Futures, noted that behind the end of the two major bull markets, there is a clear common logic: the tightening of Federal Reserve monetary policy.

The difference lies in that the first was driven by dollar strength due to low inflation and economic recovery; the latter was due to reduced safe-haven demand for gold following the U.S. economic recovery after the financial crisis.

How This Time Differs

Comparing historical precedents to the present, this round of gold correction exhibits several characteristics distinct from historical turning points.

First, the price fell before any rate hikes occurred.

Historically, the end of the two major gold bull markets was triggered by actual Fed rate hikes or clear expectations of them.

In 1980, the federal funds rate was pushed to 20%; in 2011, expectations for the tapering of quantitative easing became increasingly clear.

However, at the June 2026 FOMC meeting, the dot plot showed only 9 out of 18 officials anticipated at least one rate hike within the year, yet the gold price had already retreated nearly 30% without any rate hike materializing.

This suggests the driving force behind this decline may not stem from interest rates themselves, but from other structural factors.

Second, the rise of AI is diverting funds away from the gold market.

Ye Qianning stated that this round of decline is due to concentrated profit-taking by long positions after years of a bull market, combined with geopolitical conflicts and AI fervor triggering a tightening of market liquidity, leading to substantial selling for cash.

When comparing the 1990s internet technology bull market with the current AI cycle, Ye emphasized significant differences in the fundamental support for gold under the two cycles.

"At this stage, continued gold purchases by global central banks provide strong marginal support for prices, and market concerns about the long-term reserve status of the U.S. dollar have not dissipated," Ye said.

"Even as valuations in the AI sector continue to rise, gold's core value as a safe-haven asset and a tool for optimizing portfolio diversification remains crucial."

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