The Next Big Thing to Disrupt the $5 TRILLION E-Commerce Market

InvestorPlace2021-09-06

The social shopping revolution is upon us. Let me ask you a simple question: how doyoudiscover new brands and products? Do you still use magazines and physical catalogs? Or are you an Amazon.com ...

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Comments

james_l
2021-09-06
james_l
Interesting..i didnt thought of that..facebook market seems to be taking off.
kuehlapis
2021-09-06
kuehlapis
interesting... who knew that Amazon could have a new challenger?!
jw321
2021-09-06
jw321
first to comment
- L1324:
  replied second
- jw321:
  another first

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Or are you an Amazon.com ...</p>\n\n<a href=\"https://investorplace.com/hypergrowthinvesting/2021/09/the-next-big-thing-to-disrupt-the-5-trillion-e-commerce-market-2/\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"AMZN","symbol_name":"亚马逊","start_time":0,"source_url":"https://investorplace.com/hypergrowthinvesting/2021/09/the-next-big-thing-to-disrupt-the-5-trillion-e-commerce-market-2/","article_id":"1114630695","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1114630695","pubTimestamp":1630911828,"columns":[],"sourceInfo":{"source_id":"lsy1606302653667","name":"InvestorPlace"},"weMediaInfo":null,"summary":"The social shopping revolution is upon us.\n\nLet me ask you a simple question: how doyoudiscover new ","collect":0,"end_time":0,"defaultTopTitle":"investorplace.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"AMZN":"亚马逊","PINS":"Pinterest, Inc.","SNAP":"Snap Inc","ETSY":"Etsy, Inc.","TWTR":"Twitter"},"translate_title":"扰乱5万亿美元电子商务市场的下一件大事","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AMZN":0.9,"ETSY":0.9,"FB":0.9,"PINS":0.9,"SNAP":0.9,"TWTR":0.9},"content_text":"The social shopping revolution is upon us.\n\nLet me ask you a simple question: how doyoudiscover new brands and products?\nDo you still use magazines and physical catalogs? Or are you an Amazon.com person? Maybe you use Google?\nWell, if you’re like most people, the number one way you discover new brands and products isn’t any of those things.\nInstead, it’s through social media.\nAbout 3.4 BILLION people across the globe are plugged into social media. Of those 3.4 billion people, 80% use social media to discover new brands… and more than 75% have bought a product because of a social media post or interaction.\nIndeed, a recent Square survey asked 1,800 U.S. consumers what was the number one way they discovered new businesses.\nThe most popular answer? Facebook – and it wasn’t close.\nThat shouldn’t be all that surprising.\nAfter all, the average user spent two hours and 24 minutes per day on social media platforms in 2020. And while social media used to be a place where friends shared posts and images, it’s now a digital “town hall” of sorts where businesses and influencers are pushing products and services all the time.\nNaturally, if you spend two and a half hours in that kind of forum, you’re going to be exposed to all sorts of new products and services. On top of all that, companies like Facebook and Twitter are leveraging millions of data points about your interests to match you to ads for products and services that you’ll be interested in – so, basically, the social media feeds you spend over two hours in every day are just personalized collections of product and service promotions.\nOf course, you’re going to be interested in some of those products and services.\nBut that’s where the whole process has traditionally stopped on social media – with interest. Because once interested, the traditional model would have you click on that post or ad, at which point you get redirected to a new website and leave the entire social media ecosystem.\nI don’t know about you, but as soon as that happens, I hit the “back” button as fast as I can. I don’t want to learn a whole new website, browse through new products, and after all that, have to enter new payment info if I end up buying anything.\nWhat if the social media product discovery process didn’t have to end with interest? What if social media platforms allowed you to buy products and services directly on their platforms?\nThat’s exactly what is happening right now, and it’s giving birth to a brand-new industry that I think can be the next big thing in retail –Social Shopping.\nOne example: Just last week, e-commerce solutions provider Shopify– which provides online selling solutions to an army of small merchants and retailers across the globe – just linked up with TikTok– the ultra-popular video streaming platform – to allow TikTok users to shop directly in the TikTok app for the first time ever.\nAnother example: A few weeks prior, Poshmark– the online e-commerce resale platform – and Snap– the photo-sharing social media app – partnered on a social shopping initiative that will allow Poshmark sellers to sell through Snap.\nFolks, the Social Shopping Revolution is upon us.\nThe economic implications are huge. Global e-commerce sales are expected to march toward $5 TRILLION this year, according to eMarketer.\nConsidering 80% of consumers use social media to discover new brands, we think it’s very likely that a big chunk of that $5 trillion sales pie will migrate into social shopping channels over the next decade as Facebook , Snap Inc , Pinterest, Inc. , Twitter, Instagram, TikTok, and others flesh out robust social shopping experiences.\nThe implication is that legacy e-commerce platforms like Amazon.com and Etsymay come under pressure from increased competition from social media platforms in the 2020s – and that, more importantly, those social media platforms could build out huge e-commerce businesses that complement their digital advertising empires (most social platforms monetize through ads).\nSound like a reason to be bullish on social media stocks?\nIt absolutely is!\nThat’s why, in our exclusive investment research advisory Innovation Investor, we’ve hand-picked our favorite digital media stocks to buy for huge gains over the next decade, and put them all into a smartly constructed portfolio we call the Digitainment portfolio.\nWe firmly believe this portfolio has 5X or greater upside potential over the next five-plus years – and it’s only one of eight different portfolios we have smartly constructed inInnovation Investorto capitalize on every important investment megatrend in the market today.","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":817195373,"gmtCreate":1630915615192,"gmtModify":1676530419840,"author":{"id":"3563436875655076","authorId":"3563436875655076","name":"james_l","avatar":"https://static.tigerbbs.com/7960ea5c640db331ff2de0da32f6a611","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"3563436875655076","authorIdStr":"3563436875655076"},"htmlText":"Interesting..i didnt thought of that..facebook market seems to be taking off.","listText":"Interesting..i didnt thought of that..facebook market seems to be taking off.","text":"Interesting..i didnt thought of that..facebook market seems to be taking off.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/817195373","repostId":1114630695,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":817193513,"gmtCreate":1630915143532,"gmtModify":1676530419744,"author":{"id":"3574029017802033","authorId":"3574029017802033","name":"kuehlapis","avatar":"https://static.tigerbbs.com/732ffeea71fc0732b84f029cc0e8263e","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"3574029017802033","authorIdStr":"3574029017802033"},"htmlText":"interesting... who knew that Amazon could have a new challenger?!","listText":"interesting... who knew that Amazon could have a new challenger?!","text":"interesting... who knew that Amazon could have a new challenger?!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/817193513","repostId":1114630695,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":817346297,"gmtCreate":1630913212919,"gmtModify":1676530418947,"author":{"id":"3574053691106982","authorId":"3574053691106982","name":"jw321","avatar":"https://static.tigerbbs.com/1263b51c7856e75fbd5cf4072078ca6e","vip":1,"crmLevel":3,"crmLevelSwitch":0,"idStr":"3574053691106982","authorIdStr":"3574053691106982"},"htmlText":"first to comment","listText":"first to comment","text":"first to 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