MAO GEPING (01318) has released its annual results for the period ending December 31, 2025. The group reported revenue of RMB 5.05 billion (in the same unit), representing a year-on-year increase of 30.01%. Profit attributable to owners of the parent company amounted to RMB 1.204 billion, up 36.73% compared to the previous year. Earnings per share were RMB 2.46, and the company proposed a final dividend of RMB 1.00 per share.
The company has made significant efforts to expand its presence in high-end department store channels. During the reporting period, it newly entered several upscale shopping destinations, including Beijing SKP, Hangzhou Tower, Hangzhou Mixc, Chongqing Starlight 68, and Hong Kong’s Harbour City. Notably, the counter at Harbour City in Hong Kong marks the company’s first brand image counter in the region and represents a key step in its international expansion strategy.
Additionally, the company opened its first flagship brand image store on Hangzhou’s fashionable Hubin Pedestrian Street. By integrating Hangzhou’s Song Dynasty cultural elements with modern technology, the store offers consumers a novel and immersive beauty experience.
As of December 31, 2025, the company operated 445 brand counters across 131 cities in China. These counters are supported by over 3,300 professional beauty advisors, enabling the company to maintain close contact with customers and deliver exceptional makeup experiences through both offline counters and personalized consultations.
In terms of product offerings, the company has continued to enrich and expand its portfolio. By the end of the reporting period, its product lineup included 469 individual items spanning three categories: color cosmetics, skincare, and fragrance.
The company’s makeup training business also continued to grow during the period. In October 2025, the tenth campus of MAO GEPING Beauty Education officially opened in Guangzhou, China. The company also upgraded the facilities and teaching environments of its campuses in Chongqing, Chengdu, and Hangzhou. Furthermore, it expanded its training programs to include makeup services for professional and everyday occasions, focusing on building a dual-core service system to help students transition from skill acquisition to career development.
Thanks to its professional educational philosophy and diverse course offerings, the company’s makeup art training institution attracts thousands of makeup enthusiasts each year. During the reporting period, a total of 6,591 students were enrolled across its ten schools.
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