During the 2026 National Day holiday, the province's consumer market potential was effectively unleashed, showing a positive trend. Monitoring data shows that offline consumption across the province totaled 29.646 billion yuan, a year-on-year increase of 5.06%. Tourists from neighboring provinces became the main force behind inbound consumption in Shanxi, with Shaanxi, Henan, Jiangsu, Shandong, and Inner Mongolia ranking as the top five source regions.
Both foot traffic and spending rose, with out-of-province contributions particularly notable. During the National Day holiday, consumer activity across the province was vigorous, with visitor numbers and consumption growing in tandem. In terms of consumption sources, intra-provincial consumption reached 34.5544 million person-times, accounting for 85.64%, with spending of 25.778 billion yuan, representing 86.95%. Out-of-province consumption totaled 5.7947 million person-times, accounting for 14.36%, with spending of 3.868 billion yuan, representing 13.05%.
Commodity consumption improved in quality, with upgrading demand being released. The province's commodity consumer market showed characteristics of solid support from daily necessities and emerging vitality in consumption upgrading. During the holiday, family gatherings and short-distance trips were popular, driving rapid growth in demand for fresh food and ready-to-eat products. Sales of grain, oil, and food products, tobacco and alcohol, and beverages grew by 7.44%, 7.20%, and 9.40% year-on-year, respectively. Supported by various promotional activities and trade-in policies, the consumption potential for home appliances and communication equipment continued to be unleashed, with sales growing by 6.88% and 17.39% year-on-year, respectively. Holiday consumption scenarios were diverse, with quality consumption demand for gold and silver jewelry and cosmetics fully released, as sales for these two categories grew by 4.52% and 5.67% year-on-year, respectively, indicating a clear trend of consumption upgrading.
Accommodation and catering both flourished, with market vitality improving. The province's accommodation and catering consumption grew rapidly, driven jointly by reunion dining, cultural tourism trips, and sports events and performances. In terms of catering services, restaurants across the region launched holiday packages centered on National Day reunion banquets and harvest-themed feasts, while events such as time-honored snack festivals and guochao pop-up markets enriched the in-store experience. In terms of accommodation services, lodging businesses introduced combined packages of accommodation, dining, and shopping targeting National Day travelers, sports event audiences, and concert-goers, with high-end hotels and specialty guesthouses near scenic areas seeing strong booking performance. According to monitoring, the province's accommodation sector recorded 4.6401 million person-times of consumption, up 11.91% year-on-year, with spending of 3.656 billion yuan, up 11.07% year-on-year. The catering sector recorded 7.0232 million person-times of consumption, up 11.14% year-on-year, with spending of 3.1 billion yuan, up 10.95% year-on-year.
Business district consumption was active, with clustering effects becoming evident. Provincial-level pedestrian streets and key business districts closely followed the double-holiday theme, enhancing both foot traffic and sales through optimizing business layouts, supporting cultural tourism activities, and extending nighttime operating hours, further demonstrating clustering effects. According to monitoring, the Qinxian Changfeng business district averaged 352,600 daily visitors, with sales of 843 million yuan, up 2.06% year-on-year. Taiyuan Zhonglou Street averaged 271,800 daily visitors, with sales of 308 million yuan, up 10.48% year-on-year. The MixC business district averaged 61,800 daily visitors, with sales of 268 million yuan, up 3.36% year-on-year.
Policy and activity coordination expanded consumption scenarios. The Provincial Department of Commerce deployed ten key tasks around promoting consumption in the commercial sector during the Mid-Autumn and National Day period, coordinating a series of activities including the Quarter-Hour Convenient Living Service Month, consumer goods trade-in programs, and the Auto Renewal Consumption Season. It also issued a catering service initiative, encouraging businesses to improve service quality and optimize the consumer experience. Localities closely aligned with holiday characteristics and launched diverse consumption promotion activities, further expanding consumption scenarios. Datong City focused on four major areas—automobiles, home appliances, shopping malls, and catering. JD Electronics' first Datong store launched quadruple subsidies and continued implementing the home appliance trade-in policy. Parkson's three stores created a consumption scenario of daily activities and highlights in every store, while supermarkets such as Wanda and Hualin ran simultaneous promotions. Jinzhong City's Pingyao Ancient Town capitalized on the cultural tourism heat brought by the 10th Pingyao International Film Festival, amplifying the ancient town plus light and shadow IP effect, and launched ancient-style travel photography and intangible cultural heritage experiences, driving hot sales of specialty dining, film festival cultural creative products, and push-light lacquerware. Jincheng City held the Jinhui Car Purchase·Enjoy Golden Autumn benefit car festival and the 26th Fengyun Auto Joint Exhibition, adopting a model of offline physical exhibitions plus online live-streaming traffic generation, gathering 64 auto companies and over 50 mainstream auto brands, with cumulative vehicle orders exceeding 290 units, driving approximately 35 million yuan in auto consumption.
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