Chow Sang Sang: Q2 Retail Sales Up 16% Amid Network Optimisation and Robust Gold Demand

Bulletin Express07-17 18:03

Chow Sang Sang Holdings International Limited released unaudited operational figures for the three months ended 30 June 2026.

Group Performance • Retail sales value (RSV) grew 16% year on year. • Same-store sales growth (SSSG) reached 17% in the Chinese Mainland and 30% in Hong Kong & Macau, reflecting solid traffic recovery and sustained gold jewellery demand despite price volatility.

Market Breakdown Chinese Mainland • Cautious consumer sentiment persisted, yet calculated-price gold jewellery drove sales. • Signature lines such as “Cultural Blessings” and “Noir” continued to gain traction. • Premium stores in top-tier shopping hubs outperformed, and online channels posted positive RSV growth.

Hong Kong & Macau • Higher local spending and stronger tourist flows underpinned quarterly performance. • Gold jewellery remained the main contributor, supplemented by fixed-price collections. • Collections “YUYU”, “Noir” and “Charme” delivered growth supported by new launches and targeted engagement.

Store Network • The Group operated 793 outlets at quarter-end, a net reduction of 47 since 31 December 2025. – Jewellery stores: 776 (down 49). – Watch stores: 17 (up 2). • In the Chinese Mainland, 67 jewellery stores were closed and 17 opened, resulting in 677 outlets. • Hong Kong maintained 54 jewellery stores, while Macau and Taiwan stood at 7 and 38 respectively. • Expansion focused on premium locations including Chengdu SKP, Hangzhou Westlake 66 and Beijing Hopson.

Management reiterated its disciplined approach to enhancing store productivity, location quality and brand experience while navigating macroeconomic uncertainty and shifting consumer preferences. All disclosed figures are based on unaudited internal data and may be subject to change upon review.

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