Today (September 29), the "Qinghe Li · Xiangyue Yiqi" Qingpu District Digital Advertising Policy Launch Ceremony and Xianghuaqiao Subdistrict Industrial Chain High-Quality Development Matchmaking Conference was held at the Mobile Smart City Industrial Park.
The event released new preferential policies for digital advertising enterprises in Qingpu District, promoting precise pairing between digital advertising companies and manufacturing businesses as well as local merchants. Nearly 60 government and enterprise representatives gathered together to explore the development path of digital advertising empowering the real economy.
At the event, three groups of advertising enterprises completed pairing agreements with manufacturing and commercial entities. With the official release of the "Policy Measures for Promoting the Innovative Development of the Digital Advertising Industry in Qingpu District, Shanghai," a policy interpretation video presented the policy benefits more intuitively. Subsequently, advertising policies, talent presentations, enterprise supply-demand promotions, and financial product roadshows were carried out in sequence, allowing the supply side and demand side to communicate face-to-face and discover local cooperation opportunities.
The digital advertising industry policy measures led by the District Market Supervision Bureau possess distinctive originality. Grounded in Qingpu's locational advantages, the policies differentially develop two distinctive tracks — exhibition advertising and Yangtze River Delta cross-border digital advertising — and innovatively introduce a "open bidding for key projects" mechanism.
Fifty percent of the policies achieve "automatic benefits without application," opening green channels for financing interest subsidies and municipal-level project support. The policies also accommodate algorithm registration and digital advertising certification trademark application innovation, covering both the upgrading of traditional advertising and the development of new AI digital advertising formats, exploring a "Qingpu model" for the city's digital advertising industry.
In recent years, Xianghuaqiao Subdistrict, relying on high-quality industrial carriers such as the Yangtze River Delta Digital Advertising Industrial Park, has gathered a number of quality digital advertising enterprises including Wangmai Information and Benyun Culture, continuously empowering the transformation and upgrading of local manufacturing and the brand improvement of local merchants.
Through industrial chain matchmaking activities, the subdistrict has built a "government-bank-park-enterprise" linkage platform, organically combining policy release with business matchmaking, promoting the advertising industry to take root in Qingpu and serve Qingpu. This is a vivid practice of continuously optimizing the regional business environment, promoting two-way empowerment between the service industry and manufacturing, ensuring that preferential enterprise policies truly take effect, and facilitating the deep integration of Qingpu's digital economy and real economy.
It is understood that the digital advertising industry has become an indispensable and important part of the coordinated development of Xianghuaqiao's industrial chain. From January to August this year, the subdistrict's above-scale advertising industry revenue reached 1.018 billion yuan, a year-on-year growth rate of 57.3%.
Next, Qingpu will continue to amplify the policy effects, improve the industrial service chain, continuously expand the distinctive digital advertising industry tracks, and contribute Qingpu's strength to Shanghai's construction of an "International Digital Advertising Capital."
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