Recently, the sports technology brand Keep successfully held its annual flagship event—the Keep Super Run Festival in Shanghai. With the theme "This Time, Run With Me," this year's event broke the mold of traditional running competitions by integrating professional racing, trendy culture, and immersive interactive experiences, creating a true sports carnival for everyone.
As the grand finale of Keep's City K-Run series, this year's Super Run Festival built upon the core principles of "professionalism, fun, and warmth" while achieving comprehensive upgrades in scale, experience, and interaction. Previously, Keep has successfully organized over 20 City K-Run events, earning the reputation as the "No. 1 grassroots park running IP" and attracting deep collaborations with nearly 100 brands, solidifying its market influence.
The most notable innovation of this year's festival lies in its departure from the traditional focus on individual performance, instead advocating a new concept of "accompanying running." As a leader in the sports technology field, Keep showcased the deep integration of technology and sports during the event. The "AI Voice Running Companion" system was fully launched, offering runners four distinct virtual companion voice packs. Users could choose their preferred voice on the Keep App, receiving personalized real-time guidance and emotional encouragement during training and races, transforming running from a solitary activity into a shared experience.
On the event day, November 23, four special guests—hurdler Wu Yanni, long-distance runner Li Meizhen, musician Pang Kuan, and trail runner Yao Miao—joined the runners as live companions. They led four uniquely themed runs: - **Wu Yanni: Run With Me in Style**—a sunset run where participants and the hurdling star showcased strength and beauty under dazzling lights. - **Li Meizhen: Run With Me for Breakfast**—an 11km morning run combined with a nutritious breakfast, promoting a holistic healthy lifestyle. - **Yao Miao: Run Wild With Me**—a half-marathon challenge featuring a fun "Head Start" rule, where Yao Miao began 25 minutes later to chase runners, with those avoiding capture earning exclusive rewards. - **Pang Kuan: Run Happy With Me**—a cyber party run with DJs and live bands, turning the track into a massive open-air celebration.
The festival attracted nearly 5,000 participants, with one-third being repeat attendees, reflecting strong user loyalty to Keep's City K-Run series. Many runners noted the carnival-like atmosphere made them view running not just as a personal challenge but also as a social activity fostering connections and joy.
As runners deepen their passion for the sport, demand for professional gear grows. Keep unveiled its 2025 autumn-winter activewear collection at the event. Sixteen fitness influencers demonstrated new products designed for indoor training, road running, and outdoor exploration. The line, crafted with moisture-wicking, antibacterial, and weather-resistant fabrics, alongside ergonomic cuts and layering principles, offers comprehensive winter protection and comfort.
During the "Super Run Night" awards ceremony, Keep co-founder Peng Wei announced the 2026 City K-Run calendar, marking a new phase for the mature IP. The expanded schedule will cover multiple cities nationwide, retaining the "accompaniment" theme while enhancing local flavors and digital experiences for more runners.
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