Meta Rises 3.7% as Muse Spark 1.3 AI Model Launch and Ad Revenue Outlook Fuel Rally

Market Focus09-03 21:56

Meta Platforms, Inc. rose 3.74% in regular trading, trading at $615/share, extending gains from the prior session.

On the news front, Meta released its most powerful AI model to date, Muse Spark 1.3, optimized for extended agentic workflows and enhanced coding performance. The model outperformed OpenAI's GPT-5.6 Sol on several coding benchmarks including DeepSWE v1.1 and Terminal-Bench 2.1, while matching Anthropic's Claude Fable 5.1. Meta also brought its AI coding agent Muse Code out of beta with subscription plans and multi-session capabilities. Pricing for Muse Spark 1.3 remains at $1.25 per million input tokens and $4.25 per million output tokens, with the new model reducing tool calls by approximately 20% and token usage by 25% for equivalent tasks.

Additionally, Bernstein Research projects Meta's advertising revenue will surpass Google Search in Q4, positioning it as the world's largest single digital advertising platform. Wedbush noted that Meta's $18 billion teen-harm settlement with 52 US state attorneys general clears a significant investor overhang, though engagement impact concerns remain.

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