Gansu Flavors Go Global: Premium Products from Longyuan Gain Popularity in ASEAN
Daily Gansu Net, Tianshui Report (New Gansu · Gansu Economic Daily All-Media Reporter Qu Juan) On October 20, the "Gansu Flavors Going Global · Channel Empowerment" ASEAN Market Matchmaking Event was held in Tianshui. The event aimed to promote Gansu agricultural products, represented by Tianshui Huaniu apples, in expanding into ASEAN markets through the New Western Land-Sea Corridor.
In recent years, Gansu has closely followed the rapidly growing market demand for green, distinctive, and diversified agricultural products, and has deeply implemented the "Gansu Flavors" brand development layout. It was the first in the country to cultivate and build the "Gansu Flavors" provincial-level regional public brand for agricultural products. "Honest Gansu, Authentic Gansu Flavors" has become a golden signboard with distinct regional characteristics and cultural features. Leveraging the opportunities presented by the Belt and Road Initiative, Gansu has continued to keep open the "four-direction, multi-route" international logistics channels, including the China-Europe, Central Asia, South Asia, New Western Land-Sea Corridor, and Eastern Seaport Rail-Sea Intermodal Transport routes, with regular trains achieving increased frequency and stable operation.
As a key production area for Gansu's agricultural product exports, Tianshui has deeply cultivated the "Gansu Flavors Going Global" initiative, having cumulatively developed 5 municipal-level regional public brands for agricultural products and 107 corporate trademark brands. Geographical indication premium products such as Huaniu apples, Qinzhou large cherries, Qin'an peaches, Gangu chili peppers, and Qingshui black fungus are continuously sold to Asia-Pacific and Belt and Road partner countries by leveraging ASEAN's mature commercial supply chains. As of October this year, Tianshui's exported agricultural products have reached 12 categories, with export scale exceeding 300 million yuan, and foreign trade exports maintaining high-speed growth.
ASEAN is not only the core target market for Tianshui's distinctive agricultural products going global, but also a frontier position for the region to seize RCEP dividends and布局 global trade. Tianshui will take this event as an opportunity to continuously improve supporting systems such as cold chain storage, sorting and processing, and export customs clearance, and accelerate the layout and construction of overseas warehouses; actively promote the construction of multimodal transport networks including "road-to-rail," "road-to-sea," and air freight, opening up the major artery of cross-border logistics for agricultural specialty products; and continuously optimize the business environment, providing full-cycle and all-factor service guarantees for enterprises to explore ASEAN markets, promoting more "Gansu Flavors" premium products to go beyond Longyuan, enter ASEAN, and reach the world.
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