During the Tmall Chinese New Year shopping festival, Taobao Live has welcomed a new cohort of "expert" influencers from various fields, including actress Huang Shengyi, her husband Yang Zi, writer Feng Tang, and Wuhan University lecturer Chen Ming.
On February 4th at 6 PM, Film Tornado founder Tim made his live-streaming debut on Taobao, where he ran popular games like "Black Myth: Wukong" to compare frame rates, image quality, and responsiveness with DLSS 4.5 enabled versus disabled, providing a real-time demonstration of the technology's effects.
Tim also showcased creative workflows such as video editing, 3D modeling, and AI special effects during the stream, illustrating how these processes are accelerated by graphics cards equipped with the technology. Concurrently with the livestream, gaming laptops supporting DLSS 4.5 from the RTX 50 series went on sale, covering major brands like ASUS, HP, Lenovo, and Mechrevo, with an immediate 15% discount available through a national subsidy.
The influx of "expert" influencers into Taobao Live continues. During last year's Double 11 period, personalities like Bao Wenjing, Li Dan, and Wu Jiacheng began streaming on the platform, leveraging their professional expertise in areas such as beauty, parenting, snacks, and pets. Veteran jewelry enthusiast Cao Ying, drawing on 30 years of experience as a jewelry buyer, quickly amassed over a million followers through her professional explanations of jewelry materials and cutting techniques. Her first Double 11 campaign on the platform achieved a transaction volume exceeding 100 million yuan, and to date, her livestream room has seen repeat purchases from over 60,000 users.
A representative from Taobao Live stated that the platform is systematically introducing celebrities and influencers with professional backgrounds or deep expertise in specific fields. They are matching new streamers with suitable product selections and content strategies based on their specialized skills, providing comprehensive support from initial broadcast promotion to long-term operations over six months, aiming to help "experts" convert their professional capabilities into sustainable livestreaming businesses.
Furthermore, during the New Year shopping festival, Taobao Live launched the content IP "Adventure Radio," which aggregates specialized livestream content ranging from hardcore technical analysis to New Year's outfit suggestions, all delivered by "expert" hosts to provide practical references for users.
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