Data collected over the past 24 hours indicates that the average terminal retail price for major Chinese baijiu products continued a slight overall decline on July 17th, remaining mired in low territory and setting new lows. If one bottle of each major product were packaged together for sale, the total price today would be 9806 yuan, a minor decrease of 4 yuan from yesterday, marking the sixth consecutive day of decline and the fourth consecutive day of hitting the lowest point since March 22nd of this year. The price for Wuliangye Pu Wu Eighth Generation fell to 776 yuan per bottle, again setting a new record low since the inception of the price tracking report last November. Overall, the divergence in price movements among core products remains significant, with terminal trading volume largely stable, and the overall price trend continues to fluctuate downward at low levels.
Today, among the 11 major baijiu products, seven rose and four fell, giving the gainers a numerical advantage, though the losers' declines were more pronounced. On the upside, Guojiao 1573 led the gains, rising by 5 yuan per bottle, ending a three-day losing streak. Feitian Moutai, Wuliangye 1618, Qinghua Fen 20, Yanghe Dream Blue M6+, and Xijiu Junpin all rose by 2 yuan per bottle. Feitian Moutai recovered all of yesterday's losses but remains at the second-lowest level in nearly four months. Wuliangye 1618 rose for a second consecutive day, reclaiming the 820 yuan mark. Qinghua Fen 20 recovered from its recent half-month low, moving back above the 370 yuan mark. Yanghe Dream Blue M6+ saw a slight rebound from the near one-month low set yesterday but remains below the 590 yuan mark. Xijiu Junpin recovered all of yesterday's losses, returning to the 630 yuan mark. Jingpin Moutai rose slightly by 1 yuan per bottle, gaining for a second day and moving closer to the 2400 yuan mark. On the downside, Wuliangye Pu Wu Eighth Generation led the declines, falling by 7 yuan per bottle, marking a cumulative drop of 23 yuan over four days. Its price rapidly descended to 776 yuan per bottle, again hitting a new record low since statistics began last November. Gujing Gong Jiu Gu 20 and Qinghualang both fell by 6 yuan per bottle, with the former once again nearing the 530 yuan mark and the latter falling back below the 690 yuan mark. Crystal Jiannanchun dipped slightly by 1 yuan per bottle, weakening after yesterday's rebound.
The daily data is sourced from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors, independent distributors, e-commerce platforms, and retail outlets. The raw sampling data consists of actual final retail transaction prices processed at each point over the past 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of well-known baijiu. With the official i-Moutai platform beginning sales of Feitian Moutai at 1499 yuan per bottle at the start of the year (adjusted to 1539 yuan on March 31st) and Jingpin Moutai at 2299 yuan per bottle on January 9th (adjusted to 2359 yuan on May 16th), the gravitational influence of this new sales channel on the terminal retail prices of these two products has gradually become apparent. The daily baijiu prices follow a calculation rule weighted by actual transaction volume, and verifiable prices from this channel have been incorporated into the terminal retail price calculations for these two products.
In other significant baijiu industry news, as of July 14th, eight listed baijiu companies have disclosed their performance forecasts for the first half of 2026, showing a clear divergence in results. Among them, Wuliangye Yibin Co.,Ltd. (ASX: 000858) performed notably well, forecasting a net profit attributable to shareholders of 8.73 to 9.2 billion yuan for the first half, representing year-on-year growth of 88.80% to 98.97%, with its profit scale significantly leading among the disclosed forecasts. Wuliangye attributed the substantial profit growth primarily to a low comparative base in the same period last year and a recovery in sales momentum for its core products during the peak season. Among other baijiu companies, Tianyoude Wine and Shede Spirits are expected to remain profitable, though Shede Spirits forecasts a roughly 16% year-on-year decline in first-half revenue. Shuijingfang expects first-half revenue of approximately 1.082 billion yuan, down 27.78% year-on-year, with an estimated net loss attributable to the parent company of about 6.2221 million yuan. Jinzhongzi Liquor expects a loss of 60 to 72 million yuan, making it the company with the largest projected loss among those disclosed. Huangtai Wine Industry and *ST Chuntian also expect losses. Overall, the baijiu industry remains in a period of deep adjustment, with weak terminal consumption, channel destocking, and market expense investments being significant factors affecting the performance of many companies.
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