Yonghui Superstores Co.,Ltd.'s new store on Beijing Road in Guangzhou is scheduled to open its doors to the public on September 19 at the Grandview Mall. This location marks the first fully health-focused store remodel in the city, as it showcases the company's "Top Ten Health Scenarios" for the first time in Guangzhou, featuring a freshly baked bakery, a live seafood aquarium, a dried seafood kitchen, a vibrant fruit market, and a bustling street food alley.
Building on a solid foundation of product strength, the store uses these ten health-themed zones to organize its merchandise, transforming product quality into a tangible shopping and dining experience. To enhance the "eat-and-walk" experience, the store places significant emphasis on 3R (ready-to-cook, ready-to-heat, and ready-to-eat) products, with freshly prepared items served on-site to create a lively atmosphere.
According to Wang Shoucheng, CEO of Yonghui Superstores Co.,Ltd., the Beijing Road store represents a key milestone for the company's second-phase nationwide renovation strategy in southern China. By reinforcing daily necessities for consumers and integrating healthy dining, convenient shopping, and family-oriented consumption scenarios, Yonghui is bringing a modern, quality, and healthy lifestyle into the historic commercial district, injecting fresh consumer energy into the Beijing Road area and supporting the upgrade of Guangzhou's traditional shopping zones toward higher quality and experience.
Chen Rentong, General Manager of Yonghui's Greater Bay Area operations, noted that the "Top Ten Health Scenarios" embody the company's long-term commitment to quality. He added that the company will continue to deepen its presence in the Guangzhou market, developing more differentiated product categories to add a layer of quality and wellness to the city's urban offerings.
As another milestone in the second phase of Yonghui's store renovation in southern China, the Beijing Road location strengthens supply chain management and private-label innovation. To date, Yonghui Superstores Co.,Ltd. has introduced over 1,000 private-label products, focusing on high-frequency daily necessities such as refrigerated dairy, frozen foods, and snacks. Among these, the Yonghui-exclusive Yili fresh milk has generated cumulative sales exceeding 100 million yuan since its launch in July 2025, while the Yonghui-exclusive fresh eggs and chilled Norwegian salmon each achieved sales of 136 million yuan and 106 million yuan, respectively, in the first half of this year, both reaching the 100-million-yuan single-product tier. The recently launched Yonghui-exclusive Yili Santa Rita 4.0 pure milk surpassed 4 million yuan in sales within its first month after debuting in August 2025.
Currently, Yonghui Superstores Co.,Ltd. has established a presence across Guangzhou's key districts, including Tianhe, Haizhu, Yuexiu, Liwan, Nansha, and Huadu, while also advancing the second-phase renovation of its existing outlets. On September 30, the company's tenth store in Guangzhou, located at Tianhe Heshenghui, will enter its official trial operation phase.
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