On January 21, according to multiple corporate information service platforms, Inner Mongolia Xi Bei Catering Group Co., Ltd. has secured Series A funding. The investors include Taizhou Xinrongtai Investment Co., Ltd., Hohhot Jiti Gongchuang Enterprise Management Center (Limited Partnership), Chengdu Xunda Optoelectronics Co., Ltd., Hangzhou Zhouxuan Equity Investment Management Partnership (Limited Partnership), and others. Concurrently, industrial and commercial information shows that Xi Bei Catering's registered capital increased from approximately 89.9029 million yuan to approximately 101.6802 million yuan, an increase of about 13.1%; the list of shareholders now includes the aforementioned investors, while the shareholding percentages of founder Jia Guolong and some existing shareholders have correspondingly decreased to approximately 26.16%.
According to platform information, on January 20, Inner Mongolia Xi Bei Catering Group Co., Ltd. underwent a business information change, adding Taizhou Xinrongtai Investment Co., Ltd., Hohhot Jiti Gongchuang Enterprise Management Center (Limited Partnership), Hangzhou Zhouxuan Equity Investment Management Partnership (Limited Partnership), Zhou Haoyu, and Chengdu Xunda Optoelectronics Co., Ltd. as new shareholders, with respective shareholding percentages of 4.4209%, 4.4209%, 2.2104%, 0.4421%, and 0.0884%.
Information reveals that among the new shareholders, Hangzhou Zhouxuan Equity Investment Partnership is managed by Hu Xiaoming, Chairman of Yimi Ba Agricultural Technology, as the executive partner; Taizhou Xinrongtai Investment Co., Ltd. is wholly owned by Zhang Yong, founder of the renowned restaurant chain New Rongji; and Chengdu Xunda Optoelectronics Co., Ltd. is a wholly-owned subsidiary of Chengdu Jinghua Optoelectronics Technology Co., Ltd. Notably, Hu Xiaoming previously served as an Alibaba partner and the CEO of Ant Group.
Inner Mongolia Xi Bei Catering Group Co., Ltd. was established in October 2017, with Jia Guolong as its legal representative. Its business scope includes catering services, food production, and online food sales, among others. Currently, Jia Guolong's shareholding has decreased to 26.1644%, but he remains the actual controller of the company.
On January 15, Xi Bei founder Jia Guolong confirmed via his social media feed that the company plans to close approximately 102 stores nationwide in the first quarter of 2026, accounting for about 30% of its total store count and affecting roughly 4,000 employees.
In early September 2022, at a gourmet market launch event, Jia Guolong announced, "Xi Bei plans to go public in 2026 and is currently preparing for an IPO according to Hong Kong Stock Exchange requirements," clearly stating the intended listing timeline.
During the Xi Bei annual meeting on January 1, 2023, Jia Guolong explicitly stated in his New Year's address to over 20,000 employees: Xi Bei plans, through continuous development in 2023, 2024, and 2025, to complete its IPO listing by 2026 and become a listed company with a market capitalization of hundreds of billions.
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