Zhong Shanshan Warns That China's Biggest Risk Is Price Wars, Not Quality Competition

Deep News11-09

Special topic: "Praising the Chinese Economy - Entrepreneur Night 2026" - the voting platform for "Praising the Chinese Economy - Entrepreneur Night" has now launched. This event has been organized since 2015 by Sina Finance and other institutions as a tribute to the entrepreneurial community. With the theme "Saluting the Driving Force of the New Era," the event is built on five dimensions - innovation, disruptiveness, foresight, growth, and sustainability - to deeply examine the trajectory of China's economic and industrial development in the past year, uncover outstanding entrepreneurial role models, and promote the spirit of entrepreneurs in the new era who stay committed to industry, dare to innovate, and take responsibility.

At each year's gala, the organizing committee combines netizen votes and expert recommendations to ultimately invite ten entrepreneurs who have demonstrated excellence during the year to share their entrepreneurial journeys and exchange innovative ideas. Nongfu Spring Co., Ltd. (SEHK: 09633) Chairman and General Manager Zhong Shanshan, through his deep understanding of the essence of business and his ultimate commitment to quality, broke through the ups and downs of multiple entrepreneurial ventures to single-handedly create the national brand Nongfu Spring.

He led Nongfu Spring (SEHK: 09633) in steadfastly dedicating itself to the world of water, maintaining the number one market share in packaged drinking water for ten consecutive years, and has repeatedly become China's richest person. In 2026, he continues to protect high-quality water source resources, solidify the foundation of natural water, optimize the beverage matrix including Oriental Leaf and Tea Pi, expand into new categories such as edible ice, steadily advance the brand's international expansion, deepen channel development and quality control, adhere to the natural health philosophy, and lead the high-quality development of China's packaged drinking water and ready-to-drink tea industries.

In the first half of 2026, revenue reached 29.718 billion yuan and net profit reached 8.887 billion yuan, maintaining steady growth and achieving dual improvement in both scale and profit amid stock competition in the industry. Zhong Shanshan, appearing on CCTV Finance's "Dialogue" live program, stated that what China needs to worry about most now is price wars: "Not competing on quality, not competing on high standards, not competing on premium levels - this is the most destructive and most critical form of competitive relationship for social productivity." Sina statement: All meeting transcripts are compiled from on-site stenography and have not been reviewed by the speakers. Sina publishes this article for the purpose of conveying more information and does not imply endorsement of its views or confirmation of its descriptions.

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