Industrial revitalization is a crucial component of rural development. Liangmatai Town in the Xiong'an New Area has forged a distinctive path to prosperity through its plush toy manufacturing. As the nation's largest production and sales base for these toys, the town has established a complete industrial chain encompassing design, sewing, sales, and logistics. With support from Postal Savings Bank, the once humble "small toys" have been steadily developed into a significant industry that drives employment and generates impressive output value.
This is Liangmatai Town in the Xiong'an New Area. The walls behind me are filled with adorable plush toys. This area serves as the primary distribution hub for plush toys in China, accounting for 80% of the domestic market share. This means that for every five plush toys purchased nationwide, four are produced here.
Yang Yong, the head of Xiong'an Yikameng Toy Factory, stated that he started in the toy business in 2000, accumulating over twenty years of experience. Initially, daily production volumes were very low due to limited equipment and manpower. However, through years of equipment upgrades and workforce expansion, capacity has increased significantly. For example, one customer placed an order for 100,000 units of a specific product, a Shar-Pei dog design. Such a large-scale order represents a major shift from the early days. The increase in orders has accelerated the production pace, necessitating equipment upgrades and workforce changes, leading to substantial overall transformation.
As times change, the plush toy industry must also upgrade, moving towards intelligent production and original IP development. Many enterprises face tangible financial challenges during this upgrade process, and Yang Yong also encountered funding difficulties during his expansion.
Pan Shuai, Branch Manager of the Postal Savings Bank Liangmatai Township Sub-branch in Rongcheng County, explained that during routine visits, they contacted Mr. Yang and identified his genuine need for capital and the difficulties he was facing. The bank promptly followed up, collected the necessary documentation, and disbursed the loan within two days, effectively resolving the production funding issue.
Yang Yong confirmed that after obtaining the loan, the factory expanded its production scale, leading to higher output and an increasing number of orders. He expressed great gratitude to Postal Savings Bank for its support.
Manager Pan Shuai added that the bank will continue to enhance customer service. This includes proactively identifying funding needs to provide more precise and convenient loan services, as well as conducting post-loan follow-ups to address customer inquiries promptly and remind them of necessary arrangements, ensuring secure and smooth use of funds.
Song Hongbo, President of the Postal Savings Bank Rongcheng County Branch, emphasized that the branch adheres to its focus on serving agriculture, rural areas, farmers, urban residents, and small and medium-sized enterprises. It continuously supports the development of the plush toy industrial cluster through platform-based and ecosystem-driven approaches. In March of this year, the bank collaborated with the Rongcheng County Bureau of Commerce and Investment Promotion to organize the "Postal Savings Bank Cup" Plush Toy Design Competition, establishing a long-term cooperation model guided by the government, empowered by the bank, and driven by enterprise innovation.
President Song Hongbo concluded by stating that in the future, the bank will continue to delve into regional characteristics, innovate financial products and services, and implement a comprehensive strategy to support industrial revitalization in Xiong'an. The aim is to contribute to the transformation, upgrade, and high-quality development of traditional industries in the new area.
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