Phoenix Media Investment (Holdings) Limited (Phoenix TV) reported unaudited first-quarter 2026 results for its U.S.-listed subsidiary, Phoenix New Media Limited (PNM).
Revenue Performance • Total revenue rose 21.6 % year on year to RMB188.81 million (USD27.37 million). • Advertising revenue inched up 4.0 % to RMB125.35 million, reflecting a mild rebound in brand spending. • Paid-services revenue surged 83.0 % to RMB63.46 million, powered by a 92.0 % increase in digital-reading income generated through third-party mini-programs. E-commerce and other fees contributed RMB3.60 million, up 2.9 %.
Cost Structure and Margins • Cost of revenue declined 5.1 % to RMB87.83 million, aided by tighter cost controls. • Gross profit expanded 61.1 % to RMB101.00 million, lifting gross margin to 53.5 % from 40.4 % a year earlier. • Operating expenses climbed 29.5 % to RMB130.91 million, mainly due to higher marketing outlays for the digital-reading business.
Profitability • Operating loss narrowed to RMB29.92 million, with the operating margin improving to –15.8 % from –24.7 %. • Net loss attributable to PNM shareholders shrank to RMB16.79 million (USD2.43 million), compared with RMB29.73 million a year ago; net margin improved to –8.9 % from –19.2 %. • Non-GAAP net loss (excluding share-based compensation, investment gains/losses and impairments) was RMB22.18 million, versus RMB29.46 million in Q1 2025.
Balance-Sheet Highlights At 31 March 2026, PNM held RMB955.78 million (USD138.60 million) in cash, term deposits, short-term investments and restricted cash, underlining a solid liquidity position.
Guidance Management projects Q2 2026 revenue between RMB195.70 million and RMB210.70 million, with advertising revenue of RMB141.80 million-RMB151.80 million and paid-services revenue of RMB53.90 million-RMB58.90 million.
Phoenix TV remains the majority owner of PNM, which continues to prioritise premium content, IP development and operational efficiency to drive sustainable growth.
Comments