Zhou Liu Fu Jewellery Co., Ltd. (6168) has announced a plan to optimize its brand cooperation model, leveraging more than 21 years of industry experience. According to the announcement, the Group maintains a robust brand matrix led by its flagship “Zhou Liu Fu” brand, complemented by sub-brands “CHAOJIN” and “FENS.” The optimization targets balanced development between franchise and self-operated models, focusing on innovative collaborations and enhanced revenue prospects.
Zhou Liu Fu (6168) plans to introduce a “cooperative partnership store” relationship with financially strong franchisees. Both parties will jointly invest in creating what the announcement calls “Three-Excellence Stores,” featuring prime locations, premium products, and outstanding operations. The approach is intended to reduce investment risk, drive store growth, and boost revenue per outlet.
Sub-brands “CHAOJIN” and “FENS” are expected to accelerate their market reach through a “Co-creation Partnership Program.” This program seeks high-caliber provincial agents to form joint ventures that share multiple revenue streams, covering brand licensing, wholesale distribution, and online/offline consumer sales. The announcement indicates that resource-sharing and risk-sharing are anticipated to unlock greater market opportunities and strengthen Zhou Liu Fu (6168)’s industry position.
Further updates will be provided if required under applicable listing rules. The announcement reminds shareholders and potential investors to exercise caution when dealing in the securities of Zhou Liu Fu (6168).
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