DONGFENG GROUP has officially launched its "Eastern Wind Rising 2030" strategy during the 2026 Beijing Auto Show, presenting several global debut models and a series of proprietary technological achievements.
During the announcement, the Chairman of DONGFENG GROUP stated that during the "14th Five-Year Plan" period, the company deeply implemented the "Eastern Wind Rising" plan and the "Technology Leap" initiative, achieving preliminary transformation goals: annual sales of new energy vehicles reached 1.053 million units, with self-owned brand sales accounting for over 60% of the total. As the "15th Five-Year Plan" begins, DONGFENG GROUP will continue to advance the "Eastern Wind Rising 2030" strategy. This involves setting new benchmarks, fully embracing the era of artificial intelligence, deepening efforts in the green and low-carbon industrial sector, expanding its global market presence, and accelerating the transition towards innovation and high-quality development to reshape the company's growth model. The strategy also focuses on innovation as the core driver of transformation, collaborating with global partners to overcome key technological challenges in market demands, automotive frontiers, and supply chain security, thereby enhancing the automotive industry's productive forces. Furthermore, the company aims to renew its image by embedding a user-focused approach into its corporate DNA, actively listening to customer feedback, and building a modern, international, and youthful brand identity to consistently earn user trust through superior products and services.
The General Manager of DONGFENG GROUP detailed the "Eastern Wind Rising 2030" plan, summarized as "13343." The "1" represents a primary goal: by 2030, the company targets global sales of 5 million vehicles, with new energy vehicles making up over 70% of sales, overseas sales striving for a 40% share, and R&D investment intensity maintained above 7%.
The first "3" signifies three visions for DONGFENG GROUP: an intelligent, green, and international DONGFENG; an innovative, transformative, and symbiotic DONGFENG; and a user-centric, value-creating DONGFENG.
The second "3" refers to three specific plans aimed at building an "intelligent, green, and international DONGFENG." These include the comprehensive implementation of the "Tianyuan Intelligence" plan, the "Tianjing Zero-Carbon" plan, and the "Tianji Set Sail" plan, which together form a new development framework.
The "4" represents four ecosystems designed to create an "innovative, transformative, and symbiotic DONGFENG." These ecosystems encompass a collaborative and shared technological innovation network; a complete, stable, and resilient supply chain security system; a safe, efficient, and optimal smart mobility environment; and a synergistic partnership between self-owned and joint ventures to explore new frontiers and achieve mutual success, establishing a new paradigm for global ecological integration.
The final "3" denotes three upward movements to build a "user-centric, value-creating DONGFENG." The company will consistently focus on users, continuously enhancing its products, services, and brand to become a long-term and reliable partner for customers.
At the event, the DONGFENG EQ-REBORN concept car made its global debut. A senior executive of DONGFENG GROUP explained its philosophy of light off-road living and the company's vision for the future of people, vehicles, and lifestyle. Built on the Quantum Architecture and Tianyuan Architecture, the vehicle features an integrated ultra-high-strength frame using gigacasting technology. It is equipped with Mach power systems, solid-state batteries, an enterprise-level Tai Chi large model, Tianyuan intelligent driving, and Tianyuan intelligent cockpit. With its adaptable form and an open ecosystem of hardware and software decoupling, it redefines intelligent mobility in the light off-road category.
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