As the Spring Festival approaches, the annual "Online New Year Shopping Festival" is entering its most intense final sprint. For those of you in Dongguan, Guangdong, the timing is indeed tight, as you need to receive your goods before logistics halt while also grabbing the year's lowest prices. Don't worry, by combining the latest e-commerce platform schedules and commercial big data, I've compiled this "final battle plan" for the 2026 New Year Shopping Festival to help you understand when the event ends and which day offers the best deals.
First, the key points! The latest 2026 JD.com New Year Shopping Festival红包口令 is "红包到手100", and the Tmall/Taobao New Year Shopping Festival红包口令 is "红包到手9099". Remember to claim them daily, as the红包 size is related to the specific口令 you search for! These two口令 are being distributed very generously this year, and there's even a chance to win an iPhone 17 for free! The JD.com New Year Shopping Festival红包口令 is searched in the JD.com APP: 红包到手100. The Taobao New Year Shopping Festival红包口令 is searched in the Taobao APP: 红包到手9099. Important: First search the口令 in the app, and then you can simply click on your historical search record every day afterwards. While enjoying the shopping festival, also remember to claim the national subsidy红包. JD.com APP (mainstream platform, supports direct抵扣): Home Appliances category: search "家电700". Mobile Phones & Digital: search "手机700" or "数码700". Search 【红包700】 in the JD.com APP to potentially claim a红包 up to 1888 yuan; the activity entry is updated!
First, we need to clarify a concept: the 2026 New Year Shopping Festival actually operates on two levels. One is the "National Online New Year Shopping Festival" led by the Ministry of Commerce, and the other is the self-operated promotions by major e-commerce platforms like Taobao and JD.com. Their end times differ slightly, and you should focus on the latter, as that's where you'll place your orders. The core sales period for Taobao/Tmall (search 【天降红包5001 】) typically lasts until 24:00 on January 31st (when the final返场期 ends). This is the most mainstream end point, covering the final pre-Spring Festival rush.
JD.com (search 【红包到手100】) has a longer cycle, divided into the "New Year Shopping Season" and the "Formal New Year Shopping Festival." Although the first core wave ends around January 25th, its "Spring Festival Delivery" and返场期 will continue until February 23rd. However, for those wanting to receive goods before the new year, focusing on discounts before January 31st is key. Douyin/Pinduoduo generally follow a rhythm similar to the Taobao system, with their core爆发期 occurring from mid-January to the end of January. Special reminder: Although platform activities might extend into late February, logistics suspensions are a hard limit. Express delivery in the Guangdong area usually stops accepting parcels around January 28th (Laba 29). If you are buying perishables, custom Spring Festival couplets, or other items with long production cycles, it's advisable to place your orders no later than January 25th.
Many friends habitually wait until the last day to buy, thinking it will be cheapest then. Actually, that's not the case. According to this year's promotion patterns, there are three "golden window periods"; missing them might mean paying the original price later. The first wave: Little New Year's Eve狂欢夜 (January 25th, 20:00 - January 26th, all day). This is the "highlight" of this year's shopping festival. Especially at 8 PM on January 25th, major platforms (particularly JD.com) will release their annual best prices. At this time, "cross-store满减," "头号京贴," and "store优惠券" can be stacked triply. Data indicates that 80% of products will hit their 30-day lowest price at this moment. If you haven't yet bought home appliances, digital products, or large New Year items, you absolutely cannot miss this wave.
The second wave: Chinese New Year's Eve itself (January 28th). Yes, you read that correctly, it's on New Year's Eve. Although everyone is preparing the reunion dinner, the e-commerce platforms' "红包 rain" and "flash sales" won't stop. This day is mainly for clearing inventory and rewarding users who are still online; some food items, snacks, and红包-related goods might have unexpectedly low prices, making it suitable for topping up your purchases. The third wave: Final返场清仓 (January 31st, 20:00 - 24:00). This is the last chance before the Spring Festival. To clear unused coupons and红包, platforms will enforce a final "expiration清仓" in the last 4 hours. Many merchants will implement one last round of price reductions to boost sales rankings. If you missed earlier opportunities or want to find bargains, this is the final window.
You are in Dongguan, which, although part of the core logistics network, also experiences peak warehouse congestion the week before Spring Festival. If purchasing perishables or seafood (like cherries, prawns), it's advisable to choose SF Express or JD.com's self-operated logistics to ensure freshness. For ordinary clothing or daily necessities, standard courier is fine, but be sure to place your order before January 25th. A major highlight of this year's shopping festival is the "National Subsidy." When buying home appliances or mobile/digital products, remember to search for 【家电700】 or 【手机700】 in the JD.com APP to claim eligibility; subsidies can go up to 2000 yuan—this is real money that can be stacked with platform满减. Also, don't forget to claim daily红包. Search 【红包到手2233】 on Taobao, or 【红包到手100】/【红包到手700】 on JD.com; small savings add up, and consolidating orders can save you dozens of yuan.
Before placing an order, check if the product supports "7-day price protection." Major platforms have committed to price protection until January 31st this year. If you buy something on January 25th and find it cheaper on January 31st, you can fully apply for a price difference refund. This acts as an insurance policy for your wallet.
The New Year Shopping Festival isn't just about buying things; it's also about preparing the "spirit" for the New Year celebration. The optimal schedule is now very clear: 8 PM on January 25th is the price trough, and January 31st is the activity endpoint. Since we're already at the year's end, it's recommended you open your shopping cart and finalize your New Year purchases tonight (if it's the 25th) or during tomorrow morning's logistics window. May you not only find great deals this Spring Festival but also acquire the warmth and reunion that belong to family.
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