As the 'Healthy China 2030' plan advances, scientific nutrition is becoming a cornerstone of national health. This year, CHINA FEIHE (06186) partnered with China Media Group to launch a 'National Health Action', focusing on protein nutrition to encourage the public to strengthen their immune defenses through high-quality protein. Recently, Feihe introduced its 24-hour limited golden colostrum powder, offering high-activity immunoglobulin to complement nutrition across all ages, marking a significant step for domestic dairy in the functional nutrition sector.
With faster lifestyles and an aging population, health perspectives are shifting from 'passive medical care' to 'active health management'. Research from authoritative medical journals indicates that insufficient protein intake or loss of its activity is a key factor in declining immune defense. Especially during seasonal changes, post-surgery recovery, and muscle loss in the elderly, supplementing with high-quality protein rich in active immunoglobulins is a scientific way to build a health barrier. Feihe's colostrum powder is a 'Chinese solution' to this national health issue.
Colostrum is a rich source of immune factors, but its value depends on timing. Feihe has broken industry norms by shortening the collection window from the typical 72 hours to within 24 hours after birth. Scientific research shows that this 'golden colostrum' contains over 100 times the immunoglobulin (IgG), 7 times the lactoferrin, and more than 250 natural active nutrients compared to regular milk, earning it the title '21st-century platinum-grade nutritional product'.
Earlier, a proteomics study by Feihe Dairy and Northeast Agricultural University was published in the international dairy journal Journal of Dairy Science (JDS). Analyzing 463 colostrum samples from 10 provinces, the study revealed that region, climate, and feeding environment leave distinct 'molecular imprints' on colostrum. Colostrum from Heilongjiang showed unique protein traits compared to other regions, with higher immunoglobulin activity, better retention of active nutrients, and more stable heat-sensitive factors. A combination of nine characteristic proteins identified Heilongjiang colostrum with high accuracy (AUC ~0.99). The study suggests that high-latitude, cold regions are not just geographic markers but also key conditions shaping colostrum quality, providing molecular evidence for its advantages in nutrient transport, stability support, and immune regulation.
Leveraging its deep roots in Heilongjiang's dairy industry and 64 years of dairy research, Feihe has addressed common challenges like colostrum activity loss, imbalanced nutrition, and raw material quality variation to create a product tailored to Chinese dietary needs. The company has set three industry benchmarks: First, traceable and pure sources, using its own pastures at the Beidaihe 47°N golden milk source belt to ensure zero antibiotics and hormones. Second, high activity and content, with the colostrum powder containing over 36,000mg of active IgG per 100g in the raw material, 3.6 times the national minimum, achieving a 'golden balance' of high content, high activity, and full nutrition. Third, scientifically designed formulas, using an innovative combination of colostrum and galacto-oligosaccharides (prebiotics) to supplement rare active proteins while nourishing gut beneficial bacteria, working on both 'nutrient supplementation' and 'barrier regulation'. Clinical observations show this combination effectively boosts self-protection, delays muscle loss, and improves constitution in the elderly.
Currently, this colostrum powder, designed for all ages, is available in convenient 'small blue strip' individual packages. Whether for patients recovering, office workers suffering from 'sub-health', or elderly needing extra protection, it serves as a powerful supplement to daily diet. From safeguarding infant precision nutrition to planning for family health across the life cycle, the launch of this golden colostrum powder showcases Feihe's research strength and full industry chain advantages. It also reflects the leading dairy company's commitment to national nutrition, industry quality upgrades, and supporting the Healthy China initiative. Going forward, Feihe will continue relying on scientific innovation to explore natural milk nutrition, offering more high-quality, scientific products to empower national health development.
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