The 6th China International Consumer Products Expo officially opened its doors on April 13th. This marks the first expo held after the full closure operation of the Hainan Free Trade Port began. With only half a day available for visiting on the opening day, my first destination was Hall 1, the Technology and Consumer Electronics zone, eager to see which major companies had brought their latest "black tech" innovations. The visit did not disappoint.
Shortly after entering the hall, the familiar pink branding of Bilibili caught my eye. Honestly, I hadn't expected to see Bilibili at this expo. This was their first time participating. The centerpiece of their booth was a large mech, reportedly built by content creator Sun Shiqian, standing over two meters tall and attracting numerous visitors for photos. Alongside the mech were several innovative tech products created by another popular creator, He Tongxue.
A Bilibili representative explained their presence: "Bilibili doesn't manufacture tech products, so why are we in Hall 1?" They clarified, "The core audience for consumer technology is largely on Bilibili. Our goal here is to showcase the current consumer ecosystem of young people." This made it clear: Bilibili wasn't there to sell products, but to demonstrate what technology and trends look like through the eyes of the younger generation.
Not far away, the booth for Ruiduo (Shanghai) Intelligent Technology Co., Ltd. was crowded with people. They had set up over a dozen massage chairs that looked incredibly comfortable, and remarkably, every single chair was occupied.
I was unfamiliar with the Ruiduo brand beforehand. Staff members highlighted their flagship product, the VV4 massage chair. It utilizes vertical oscillation technology, which is a proprietary patent. This technology was originally developed for astronaut training and is also used to aid athletes in muscle recovery.
In simple terms, this chair promotes blood circulation and relieves muscle fatigue through passive, full-body movement. It seems particularly suited for office workers who sit for long hours and may not exercise regularly. At the booth, I observed some visitors experiencing the chair and, while gently vibrating, actually falling asleep.
Jiushi Intelligent was another first-time exhibitor. They brought their Z-series and L-series unmanned delivery vehicles directly into the venue. Staff mentioned that over 15,000 units of the Z5 series are already deployed in the courier industry, used by major companies like "STO Express", "ZTO Express", "YTO Express", "Yunda Express", and China Post. The newly launched L5 series is even more powerful, capable of carrying over 1.8 tons of cargo and supporting fast charging.
Alongside new exhibitors, many familiar faces were present. Taotian Group's exhibit focused on "new quality productive forces." They featured eight brands—XREAL, VITURE, RINGCONN, Dreame, Unitree Robotics, iFLYTEK, IMGV, and XRings—dedicating half their space to products like AI glasses, robots, and AI learning devices.
The other half of Taotian's booth was a dedicated zone for smart pet products. Annual transaction volume for such products on their platform has surpassed 50 billion yuan. Brands on display, including PETKIT, Homerun, Niaoyuhuaxiang, and Air Carrot, represented rapidly evolving categories like automatic litter boxes, remote feeders, and health monitoring devices.
Huitian, participating for the fifth year, also showcased "black tech," presenting their "Land Aircraft Carrier." Li Rui, Vice President of Huitian and famous host from the show "Where Are We Going, Dad?", was present to discuss the product. He shared that he started buying aircraft over a decade ago when the barriers were extremely high, requiring significant financial and resource investment. The Land Aircraft Carrier, however, can achieve automatic separation or combination of its ground vehicle and flight module within five minutes. Slated for mass production soon, it is touted as the world's only car with a rear compartment large enough to store an aircraft, and the world's only aircraft compact enough to fit in a car's trunk, addressing the traditional challenges of aircraft mobility and storage.
The Rokid booth was highly visible, featuring a large poster of their endorser, Tim, founder of the channel "Film Tornado." Rokid's key exhibit was their AI glasses, claimed to be the world's lightest full-featured AI+AR glasses already in mass production. To enhance the experience, they set up a "Rokid Café" where visitors could use the glasses for payment, completing transactions with just a glance.
Qunkee Technology, which is preparing for an IPO on the Hong Kong stock market this week, also made an appearance, showcasing their "Kujiale AI Designer." This product is described as China's first AI spatial design solution capable of driving an embodied intelligent robot system. While it sounds complex, a live demonstration made it clear. A staff member selected a floor plan via the robot, I chose a preferred decor style, and within seconds, a complete design方案 was generated on screen, with options for voice-activated modifications and product substitutions.
From oscillation technology used by astronauts to glance-based payments, from AI-powered design to smart pet products, the advancements in Chinese consumer technology are tangible and available for immediate purchase. After touring Hall 1, my strongest impression was that the Consumer Products Expo is no longer just a marketplace for shopping; it is evolving into a genuine microcosm of applied technological consumption in China.
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