The 27th Harbin Ice and Snow World is set to open on December 17, 2025, at 10:00 AM, igniting nationwide travel enthusiasm as a world-class winter tourism destination. Data from TONGCHENGTRAVEL (00780) shows that as of 9:00 AM on December 15, searches related to "Harbin Ice and Snow World" surged fivefold compared to the previous day. Since early December, search interest for the attraction has been climbing steadily, propelling Harbin to the top of the platform's winter travel destination rankings.
The dazzling ice lanterns and grand snow sculptures at Harbin Ice and Snow World have become a major draw for tourists this winter. On TONGCHENGTRAVEL's platform, ticket package bookings saw explosive growth even during the presale period. The attraction's opening has further boosted Harbin's overall tourism appeal, with Harbin Polarland standing out as a particularly popular destination. Since the pre-season promotion for winter tourism began in November, search interest for Harbin Polarland has remained high, with ticket bookings up nearly four times year-on-year in the past week.
Notably, over 30% of users planning trips to Harbin included both Harbin Ice and Snow World and Harbin Polarland in their itineraries, making the "ice and snow + polar" combination a classic choice for visitors. The charming "Adventure Penguin," the breathtaking beluga whale show "Heart of the Ocean," and diverse polar animal exhibits offer a unique and heartwarming experience, effectively extending tourists' stays in Harbin.
The excitement around Harbin Ice and Snow World has also spread to Jilin and Liaoning provinces, signaling a broader regional winter tourism boom centered around Harbin. Recently, the Harbin Railway Bureau and Shenyang Railway Bureau jointly launched the "Northeast Charm · Warm Ice and Snow World" multi-ride ticket, valid for 15 days and covering stations such as Dandong, Shenyang, Changbai Mountain, and Harbin West. This initiative connects popular winter destinations across Heilongjiang, Jilin, and Liaoning, allowing tourists to explore multiple attractions seamlessly.
Leveraging its deep understanding of the winter travel market, TONGCHENGTRAVEL has innovatively broken provincial boundaries by integrating premium ice and snow resources from Heilongjiang, Jilin, and Liaoning to create diverse winter travel routes. For example, the platform partnered with Harbin Airport to offer a ¥100 discount for air-to-air or air-to-rail transfers—travelers flying to Harbin and then taking a train or flight to cities like Mudanjiang can enjoy near-free high-speed rail tickets.
To accommodate the influx of tourists, TONGCHENGTRAVEL has set up a distinctive "International Service Island" at Harbin Railway Station, providing multilingual assistance, travel consultations, itinerary planning, ticketing support, and warm rest areas. A company representative stated, "Through the 'International Service Island,' we aim to make visitors feel Harbin's warmth and professionalism the moment they arrive, ensuring a convenient and welcoming start to their winter journey."
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