Meitu Unveils Eight AI Products at 2026 Imaging Festival, Addressing the Industry's 'Outcome Delivery' Challenge

At the 2026 Meitu Imaging Festival, Meitu (01357) introduced four new products: Picchi, Artflo, MVLAND, and MeituHub.

Concurrently, the company upgraded four existing offerings: Zcool, Meitu Design Studio, Kaipai, and RoboNeo.

These products span a wide range of creative applications, including designer communities, portrait retouching, commercial design, spoken-word videos, conceptual imagery, music visualization, AI short dramas, and AI imaging production lines.

This comprehensive launch marks a strategic shift for the company's AI applications, moving from merely providing functional tools to delivering complete creative outcomes.

This initiative represents a significant refresh of Meitu's entire imaging product suite.

In the image domain, the portfolio now includes Meitu Xiuxiu, Meiyan Camera, Meitu Cloud Retouch, and the new Picchi.

The video segment encompasses Wink, Kaipai, RoboNeo, MVLAND, and Artflo.

For design, the offerings are Meitu Design Studio and WHEE, while MeituHub serves as a technology open platform, and Zcool is positioned as a community and asset library.

Underpinning this entire ecosystem is the Meitu Visionary large model, further solidifying the company's integrated AI imaging application landscape.

The festival also featured the official launch of the Meitu Visionary large model V6.

Built on a Mixture of Experts (MoE) architecture, this model possesses professional visual decision-making capabilities and supports multimodal input including text, images, video, and audio.

Leveraging Meitu's deep expertise in user understanding, aesthetic preferences, and world knowledge, it can accurately interpret user intent and deconstruct visual tasks systematically.

Data indicates that from January to May 2026, an average of 96.3% of generative AI function calls within Meitu's imaging products originated from the Visionary large model.

Wu Xinhong, founder of Meitu, highlighted four fundamental transformations within the company.

These include a product evolution from apps to AI Agents, a business model shift from subscriptions to AI computing power consumption, an organizational restructuring from a mature entity to an AI innovation-focused organization, and a value proposition transition from delivering features to delivering outcomes.

"At the last Imaging Festival, we discussed AI workflows, which were fundamentally still centered on the features themselves," Wu stated.

"This year, we aim to take another step forward, directly delivering outcomes for our users."