How to Achieve a Turnaround? Anhui Golden Seed Winery to Focus on "Dual Strategies" in Product Planning

Deep News11-19

On November 11, Anhui Golden Seed Winery Co., Ltd. held its Q3 2025 earnings briefing.

When asked about effective strategies to achieve a genuine turnaround, Liu Fubi, Acting General Manager, stated that the company will adopt a "dual-strategy" approach in product planning:

1. **Optimizing High-End Product Structure**: Increasing the sales proportion of premium products to enhance profitability. 2. **Launching New Affordable Products**: Strengthening consumer engagement and brand awareness. Current market feedback suggests promising potential for expanded sales. 3. **Streamlining Core Products**: Improving channel and retail profitability through cost control and pricing management.

Regarding the support from China Resources, Liu highlighted three key areas: - **Governance & Efficiency**: Adopting China Resources' management practices has significantly improved compliance and cost optimization. - **Marketing Synergy**: Leveraging beer and liquor channel integration, particularly in East China and other strong beer markets, has yielded positive results. - **Future Collaboration**: Plans to amplify brand promotion and bulk sales via China Resources' network.

Financial Performance: - **Jan-Sept 2025**: Revenue fell 22.08% YoY to RMB 628 million, with net loss at RMB 100 million (-0.97% YoY). - **Q3 2025**: Revenue rose 3.73% YoY to RMB 144 million, but net loss stood at RMB 28.3 million, with an adjusted net loss of RMB 31.02 million.

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