FOREST CABIN (02657) surged more than 8% before noon. As of the time of writing, the stock was up 8.57%, trading at HK$88, with a turnover of HK$30.95 million. According to industry reports, the latest third-party data indicates that 393 brands achieved a full-year GMV exceeding 100 million yuan on Douyin in 2025, with domestic brands accounting for approximately 70% of this total. Recently, FOREST CABIN officially listed on the main board of the Hong Kong Stock Exchange, becoming the first stock representing a premium domestic skincare brand on the Hong Kong market. Founder of FOREST CABIN, Sun Laichun, stated, "We will continue to increase investment in R&D related to dermatology, botany, and cutting-edge skincare technologies, while also strengthening brand building and expanding our retail store network." Huaxi Securities pointed out that the company is firmly positioned in the high-end anti-aging segment, successfully building the "Camellia Flower Essential Oil" as a star product using Chinese alpine red camellia as both a core ingredient and a cultural symbol, and has solidified product quality and efficacy through full value chain integration. Concurrently, the company's deployment of an omnichannel OMO strategy provides support for brand expansion and user base cultivation. The brokerage is optimistic about the release of its brand value, expansion of product categories and sales channels, and optimization of operational efficiency. Bolstered by the additional resources from this listing, the company is poised to further strengthen its leading position in the premium domestic skincare market, building upon its existing advantages in the essential oil segment and continuously unlocking new market potential.
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