Bilibili Content Creators Join Spring Festival Gala Collaboration for the First Time

Deep News02-10 20:02

On the evening of February 10, it was announced that the China Media Group's 2026 Spring Festival Gala, in partnership with its exclusive bullet-comment video platform Bilibili, will for the first time feature content creators known as UP主 in the production process.

According to the announcement, the gala’s production team solicited a wide range of suggestions during the planning phase, with Bilibili UP主 actively taking part in discussions. Additionally, these creators have contributed to the filming and creation of a documentary about the Spring Festival Gala, which will be exclusively released on Bilibili following the broadcast of the event.

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