Stock Track | PubMatic Soars 5.72% as It Secures Ad Partnership with X (formerly Twitter)

Stock Track11-20

PubMatic, Inc. (PUBM) shares surged 5.72% in Tuesday's intraday trading session after reports emerged that the adtech company has been signed up as an authorized seller of ads for Elon Musk's X (formerly Twitter).

As X looks to boost its ad revenue, it has partnered with PubMatic to help monetize its ad inventory. This deal could potentially open up a significant new revenue stream for PubMatic by giving it access to X's vast user base and ad inventory.

The partnership marks a positive development for PubMatic, an independent technology company that empowers digital content creators to control and monetize their ad inventory. With its sell-side platform, PubMatic enables marketers to drive return on investment and reach addressable audiences across ad formats and devices.

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