On January 17, it was learned that Zhuhai Wanda Commercial Management recently issued an internal personnel appointment, naming Xu Fen to replace Huang Dewei, a partner at PAG (Pacific Alliance Group), as the Chief Executive Officer (CEO) of Zhuhai Wanda Commercial Management. Xu Fen will be fully responsible for the management and operations of the company, while Huang Dewei will no longer serve as CEO. Additionally, Chen Qi has been appointed as the Chief Operating Officer (COO) of Zhuhai Wanda Commercial Management, with Xu Fen stepping down from the COO role.
According to available information, Xu Fen joined the Wanda Group in September 2006. From September 2006 to April 2007, she served as the Financial Manager at Nanning Wanda International Cinema Co., Ltd. Between April 2007 and June 2017, she held multiple positions within Wanda Commercial Management Company and its regional subsidiaries. From June 2017 to July 2021, she was the General Manager of the Asset Management Center at Dalian Wanda Commercial Management Group, concurrently serving as Assistant to the President, Senior Assistant President, and Chief Assistant to the President during that period. Starting in August 2025, she assumed the role of Chief Operating Officer (COO) at Zhuhai Wanda Commercial Management, overseeing the operational system, and had previously held the position of Vice President of Dalian Wanda Group and President of the Northern Region Company.
Chen Qi has previously served as President at Excellence Commercial Management and CIFI Commercial Management, and has also held key operational roles at Longfor Commercial Management and CapitaLand Commercial.
Following PAG's acquisition of control over Zhuhai Wanda Commercial Management, the group explicitly advocated a philosophy of "returning to the essence of operations and prioritizing business management," leading to a series of organizational restructuring initiatives.
In July 2025, Zhuhai Wanda Commercial Management underwent a significant personnel adjustment.
At that time, an internal notice stated that Xiao Guangrui resigned from his positions as CEO of both Dalian New Dawn Alliance and Zhuhai Wanda Commercial Management due to personal reasons. Huang Dewei and Hu Zhengwei were appointed as Co-Chairmen of both Dalian New Dawn Alliance and Zhuhai Wanda Commercial Management, with Huang Dewei additionally serving as CEO for both entities.
In August of that year, Zhuhai Wanda Commercial Management implemented adjustments to its management structure and related personnel appointments.
At that time, Zhuhai Wanda Commercial Management announced that the company headquarters would establish three major systems: Operations, Finance, and Human Resources.
Under the original structure, the Strategic Brand Management Center, Operations Center, Commercial Planning Center, Commercial Planning Institute, Engineering and Property Center, and Safety Supervision Management Center were incorporated into the Operations system. The original Finance Center, Asset Management Center, Information Management Center, Cost Management Center, and Legal Affairs Center were integrated into the Finance system. The original Human Resources Center and Administrative Affairs Center were merged into the Human Resources system. The headquarters Audit and Supervision Center's reporting line was changed from reporting to the CEO to reporting directly to the Board of Directors. At that time, Xu Fen was appointed as the Chief Operating Officer (COO).
Comments