From S.F. Holding Courier to Farm Innovator: The Transformation of Veteran Wang Yang

Deep News12-02

In the late autumn fields of Shengjing Village, Zhitang Town, Changshu, a unique harvest scene unfolds. Wang Yang, a millennial "new farmer," watches as his glutinous rice crops bow heavily under the wind, their golden-purple waves rippling across the land. Nearby, the roar of harvesters from the Wang Weidong Family Farm blends with the rustling of rice stalks—a symphony of abundance for this military veteran turned agricultural pioneer.

"My grandfather taught me the secrets of the soil when I was a child," Wang recalls. His connection to farming took root early, and the discipline instilled during his military service became the foundation for his later work in the fields. Initially unfamiliar with modern agriculture, he learned from his father—identifying soil types, selecting seeds, and mastering traditional techniques—gradually deciphering the land’s unique character.

Bringing military precision to farming, Wang recognized the inefficiencies of manual labor. Drawing from his logistics experience at S.F. Holding Co.,Ltd. (002352), he realized: "‘Precision’ and ‘efficiency’ aren’t just for express delivery—they should define agriculture too." This cross-industry insight drove his quest for innovation.

To overcome traditional farming challenges, Wang immersed himself in agricultural studies, consulted veteran machinery operators, and tirelessly tested drone technology under the scorching sun. Today, he expertly deploys drones for precise fertilization and pesticide spraying, optimizing crop uniformity while cutting costs and reducing environmental harm.

Beyond cultivation, Wang revolutionized sales. Faced with a surplus of pears, he rebranded them with the slogan "‘Pear’-fectly Together," defying superstitions about gifting the fruit. By refining packaging, partnering with couriers for freshness, and sharing farm life on social media, he turned stagnant inventory into booming orders.

"As a Party member and veteran, prosperity should be shared," Wang emphasizes. Remembering the stress of waiting for machinery during harvests, he now lends his equipment to under-resourced neighbors, ensuring no one misses the optimal planting window. His hands-on guidance for fellow farmers has earned him the nickname "Big Brother of the Fields."

His commitment extends to village development. This year, he volunteered his farm’s resources to support the trial planting of glutinous rice for the local cooperative. From seed selection to pest management, his data-driven approach yielded a bumper crop, boosting collective income.

"Supporting the community is a Party member’s duty," Wang states simply. His journey—from soldier to agrarian leader, from tech adopter to rural catalyst—embodies perseverance, responsibility, and the spirit of rural revitalization. With technology as his plow and passion as his seed, Wang inspires a new generation to cultivate the future of China’s countryside.

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