On June 8th, over three thousand employees of GWMOTOR (ASX: N/A) commenced their first workday at the company's new global headquarters. This large-scale office complex, designed for the next two decades, not only provides staff with an open and innovative modern work environment but also embodies the automaker's foundational principle and industrial mission of "In Baoding, For the World."
Employee-First Philosophy: Crafting Workspaces with Automotive Precision
The global headquarters of Great Wall Motor Company Limited is located on Baoding's Chaoyang South Street, adjacent to the company's technical center, culture hall, and former headquarters buildings. The structure stands approximately 120 meters tall, comprising 22 above-ground and 2 underground floors, integrating functions such as corporate offices, meeting and training facilities, dining, and fitness. To the south lies the Love Plaza commercial complex, offering convenient lifestyle amenities for employees. The company firmly believes that investing in people surpasses investing in physical assets, asserting that only happy, well-balanced employees can create superior products and deliver greater value to users.
Upon entering the building, a nearly 17-meter-high shared atrium in the lobby provides an expansive view and an exceptional spatial experience. Surrounding the atrium are shared workspaces, meeting rooms, employee service centers, and cafes. Every space is designed with a singular purpose: to enable employees to work more efficiently and collaborate more seamlessly. Given that office chairs are where employees spend most of their time, the company applied its rigorous automotive development ethos to select the most suitable model, testing over 30 samples and conducting more than 10 rounds of employee reviews before finalizing the choice. Employees have noted the chairs are "comfortable for sitting and convenient for short naps." This attention to a single chair underscores the company's meticulous focus on detail and quality.
The fourth-floor fitness area, spanning about 375 square meters, includes cardio, strength training, and functional training zones. After work, employees can exercise, recharge, and relieve stress without leaving the building. The philosophy promotes happy working and happy living, recognizing that good health is the foundation for sustained effort.
To create an open, innovative, vibrant, and welcoming modern office, the facility includes dedicated amenities such as private nursing rooms for working mothers, soundproof phone booths to avoid disturbing colleagues, and collaboration booths for team communication. Each floor also features lounge sofa areas and beverage stations, encouraging informal interaction and "sparking ideas over a cup of coffee."
The two employee cafeterias on the 2nd and 18th floors cater to diverse tastes from across China. Whether employees prefer traditional noodles and snacks, light meals, buffet variety, or nutritionally balanced set menus, they can find suitable options to enjoy familiar and satisfying meals.
Deepening Baoding Roots: Driving Integrated Development in the Southern City
The inauguration of the global headquarters adds a crucial piece to the "office-commerce-residence" three-kilometer living circle fostered by GWMOTOR. Immediately south of the headquarters is the GWM Culture Hall, dedicated to promoting automotive culture through learning and experiential activities, bringing car culture into more people's lives. A three-minute walk further south leads to the Love Plaza commercial complex, catering to shopping, dining, and cinema needs. The surrounding Love City residential area offers housing options for employees, with nearby staff dormitories and expert apartments enabling a genuine "five-minute commute."
To the north of the headquarters stands the Love City Hotel, a high-end full-service hotel built to five-star standards. Featuring smart guest rooms, large conference spaces, themed dining, and other comprehensive facilities, it incorporates automotive aesthetics into its design, creating an ideal venue for business接待 and urban getaways. This high-quality living circle provides systematic support for GWM employees while injecting stronger developmental momentum into southern Baoding.
Looking back over more than two decades, from the integrated kindergarten-through-high-school education system provided by the Aihecheng Education Group to the continuous development of public spaces like Love Bay Park and South Lake Park, Great Wall Motor Company Limited has deeply participated in and transformed the urban landscape of southern Baoding, starting from its industrial base. In 2003, the area consisted of two muddy roads and farmland. Today, a 46-square-kilometer复合型 urban space integrates residential, commercial, educational, and public service functions, having evolved into an "ideal living city." The company has embedded "people-oriented" and "long-termism" principles into its development strategy, fulfilling a 23-year commitment to "big happiness in a small city." This represents not just industrial transformation but also the deepest affection and most enduring contribution of a local enterprise to its hometown. Born and raised in Baoding, GWM is committed to rejuvenating every inch of this city in its own unique way.
In Baoding, For the World: Building a New High Ground for the Automotive Industry
For GWMOTOR, positioning the new headquarters as its global command center reflects the forward-thinking vision of "In Baoding, For the World." This confidence stems firstly from the company's 36 years of deep cultivation in Baoding. The group headquarters stands next to its technical center, with two full-process vehicle production bases in Lianchi District and Xushui District providing core manufacturing support. The Xushui Smart Factory, with a total investment exceeding 30 billion yuan, encompasses three vehicle plants, a core components park, and a proving ground. Through vertical integration, it achieves a self-supply rate of over 60% for key components like engines, transmissions, and headlights.
The components sector also has deep roots locally. Subsidiaries such as Honeycomb, Nobo, and Jinggong Automotive rank among the global top 100 automotive suppliers, while Mando Electronic & Electrical has entered China's top 100 automotive supply chain list. Their headquarters and R&D operations are all based in Baoding, forming a synergistic "forest ecosystem" with the整车 business that features multi-species interaction, efficient collaboration, and continuous evolution.
It is this complete industrial ecosystem that underpins Great Wall Motor Company, Ltd.'s "In Baoding, For the World" stride. Over the past five years, GWM has actively pursued strategies in new energy, intelligent technology, and globalization. Its overseas sales surged from 143,000 units in 2021 to 506,000 units in 2025, with the proportion of overseas sales leaping from 11.1% to 38.2%. The international business has matured into a robust second growth curve.
As the global headquarters, this facility carries GWM's own development vision and aims to contribute to the global advancement of the Chinese automotive industry. With the forest ecosystem as a powerful magnet, encompassing R&D, manufacturing, components, technical centers, and cultural amenities, GWM is establishing a global automotive industry talent hub in Baoding—attracting top-tier domestic and international professionals to settle there and helping the Chinese auto industry accumulate core strength. With the new global headquarters as its base and the global market as its journey, GWM moves forward with unwavering determination and continuous progress.
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