Data collected over the past 24 hours by the "Liquor Price Insider" shows that the average terminal retail price for major single products in the Chinese baijiu market continued its overall recovery on May 11th. If one bottle of each major product were bundled for sale, the total price today would be 9,955 yuan, an increase of 11 yuan from yesterday, marking the highest level in nearly 12 days. The market has strengthened for two consecutive days, with active trading sentiment at the terminal level, and significant divergence in the price movements of core products persists.
Among the 11 major baijiu products today, five rose, five fell, and one remained flat, indicating a balanced structure. On the upside, Gujing Gongjiu Gu 20 and Qinghualang led the gains, each rising by 5 yuan per bottle, achieving two consecutive days of increases. The former has seen a rapid rebound over two days, returning to the monthly high near the 550 yuan mark, while the latter reached its highest price in nearly a month, with recent volatility around the 700 yuan mark being quite pronounced. Xijiu Junpin rose by 4 yuan per bottle; Gujiao 1573 increased by 3 yuan per bottle; and Wuliangye 1618 was up by 1 yuan per bottle. On the downside, Moutai's Feitian Moutai and Jingpin Moutai both fell by 2 yuan per bottle. Qinghua Fen 20, Yanghe Dream Blue M6+, and Shuijing Jiannanchun each declined by 1 yuan per bottle. The price of Wuliangye Pu Wu Eighth Generation remained unchanged from the previous period.
The daily data from "Liquor Price Insider" is sourced from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to appointed distributors by liquor companies, independent social distributors, e-commerce platforms, and retail outlets. The raw sampling data consists of actual, transacted terminal retail prices handled at each point over the past 24 hours, striving to provide objective, scientific, and fully traceable data on the market prices of well-known baijiu for all sectors. Following the official i-Moutai platform's launch of sales for Feitian Moutai at 1,499 yuan per bottle (adjusted to 1,539 yuan per bottle on March 31st) and Jingpin Moutai at 2,299 yuan per bottle on January 9th, the magnetic influence of this new channel on the average terminal retail prices of these two products has gradually become apparent. The daily liquor prices published by "Liquor Price Insider" follow calculation rules weighted by actual transaction volumes, and verifiable prices from this channel have been incorporated into the calculation of the terminal retail prices for these two products.
In other important baijiu industry news, on May 9th, Brand Finance Group, a brand valuation agency headquartered in London, UK, released the "Brand Finance China 500 2026" report. The report indicates that the total value of China's top 500 brands in 2026 exceeded 2.1 trillion US dollars, a 7.6% increase from the previous year, with the top ten brands accounting for 36% of the total value. Among them, Kweichow Moutai Co., Ltd. ranked 7th with a brand value of 59.63 billion US dollars, making it the only liquor company in the top ten. Notably, the "Brand Finance Global 500 2026" report released on January 20th this year showed that China, with 68 brands, ranked second in total number of brands included, accounting for 15.1% of the list. Moutai's brand value grew by 2.2% to 59.63 billion US dollars, securing the top position in the global spirits industry and ranking 22nd overall on the list. This marks the eleventh consecutive year Moutai has held the title of the world's most valuable spirits brand.
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