Xiaomi Auto Restructures with New International Business Unit, VP Yu Liguo to Lead

Deep News11-06

On the afternoon of November 6, it was exclusively learned that Xiaomi Corp. (XIAOMI-W) (01810) has announced a restructuring of its automotive division, establishing an International Business Unit. Yu Liguo, Vice President of the automotive division, has been appointed to concurrently serve as General Manager of the International Business Unit, reporting on a dual-line basis to Lei Jun, Group CEO and President of the automotive division, and Lu Weibing, Group President.

Additionally, the International Business Unit of Xiaomi Auto will include an International Marketing Department, which will report on a dual-line basis to Yu Liguo, General Manager of the International Business Unit, and Xu Fei, Group Vice President and CMO. Subordinate units will include the GTM Department, Sales Department, Network Development Department, Delivery and Logistics Department, User Service Department, Comprehensive Management Department, and various overseas regional departments, all reporting to Yu Liguo, General Manager of the International Business Unit.

In May of this year, Xiaomi Auto established an Overseas Business Preparation Group, with Yu Liguo, Vice President of the automotive division, concurrently serving as the group leader. The formal establishment of the International Business Unit and its multiple sub-departments signifies a further acceleration of Xiaomi Auto's overseas expansion.

According to information disclosed by Lu Weibing, Partner and President of Xiaomi Corp. (XIAOMI-WR) (81810), at this year's Xiaomi Investor Day, Xiaomi Auto is expected to officially commence its globalization process in the second half of 2027, with the first stop selected as the European market, followed by entry into right-hand drive markets in the first half of 2028. During IFA 2026, Xiaomi Auto announced that it will enter the European market, including Germany, in 2027, and signed memorandums of cooperation with the first batch of eight leading German auto dealer groups on site, marking Xiaomi Auto's first step in building a retail and service network for the European market.

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