Jiaodong Online, November 11 — Qixia, known as the "Apple Capital of China," is covered with a million mu of orchards across its hills and plains. The Party branch of Shandong Mobile Qixia Branch (hereinafter referred to as "Qixia Mobile") has closely integrated Party building with digital village construction, specialty industry upgrading, and grassroots governance improvement, using the "Party building red" to empower "digital blue" and revitalize "fruit town green," transforming organizational strengths into tangible results for rural revitalization.
Red Fortresses Rooted on the Front Line, Organizational Synergy Drives Revitalization
Qixia Mobile's Party branch adheres to deploying, implementing, and assessing Party building and rural revitalization together, assigning Party member backbone staff to root themselves on the township front lines, and forming task forces and volunteer service teams to maintain a regular presence in villages. It deepens the "Party building and co-creation" partnership model, pairing with town, street, and village Party branches to share resources, solve problems together, and jointly promote public-benefit services, building an agricultural support framework led by the branch, spearheaded by Party members, and driven by all staff, opening the pathway for Party building to empower rural revitalization.
Digital Infrastructure Lays the Foundation, Smart Fruit Industry Accelerates Transformation
Centering on the digital transformation needs of Qixia's apple industry, Qixia Mobile's Party member task force has filled gaps in rural network coverage, optimized township 5G networks, gigabit broadband, and IoT infrastructure, achieving full 5G coverage across all administrative villages in the city and gigabit network access in key orchards. Leveraging its communications technology advantages, the branch has deeply engaged with the entire apple industry chain, helping to build digital platforms for smart orchard management, agricultural product blockchain traceability, and cold chain logistics monitoring, promoting the transition of the traditional fruit industry from experience-based planting to intelligent control and traceable quality management, enhancing the brand credibility and industrial added value of Qixia apples.
Digital Intelligence Assists Farmers in the Fields, Broadening Income Growth Paths
Grounded in specialty industries such as apples and large cherries, Qixia Mobile's Party branch has carried out digital intelligence agricultural support and public-benefit initiatives. Party members regularly go to villages to conduct digital agricultural training, guiding farmers to use short video sales and e-commerce platforms to expand market channels, helping local agricultural products reach the national market. Targeted assistance is provided for smart orchard planting and digital equipment operation, helping farmers make good use of IoT and big data technologies to achieve precision planting and quality yield increases. At the same time, regular rural network clinics, anti-fraud awareness campaigns, and volunteer services for the elderly are carried out, providing dedicated communications support for left-behind groups, large-scale growers, and agriculture-related enterprises, delivering warm services to the fields.
Next, Qixia Mobile's Party branch will continue to deepen Party building leadership and the integration of Party work with business empowerment, closely aligning with Qixia's rural revitalization and high-quality development of the specialty fruit industry. It will continue to improve rural digital infrastructure, innovate digital intelligence agricultural support measures, and upgrade rural livelihood services, deepening digital village construction, fully empowering fruit industry quality improvement, rural efficiency gains, and farmer income growth, contributing Mobile Party building strength to Qixia's comprehensive rural revitalization and the building of livable, business-friendly, and beautiful villages.
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