Yang Yuanqing: Lenovo's Global Edge Fuels World Cup and F1 Sponsorships | Live from CES

Deep News01-08

Lenovo Group Chairman and CEO Yang Yuanqing stated at a media briefing on January 7, 2026, that as a highly globalized enterprise, Lenovo adheres to a diversified strategy in its management system and talent structure. The company fully leverages local talent across different markets, continuously advancing its development model of "global presence, local operations," which has now matured into a robust system. The company highlighted its approach of integrating global resources to achieve local delivery. Its manufacturing capabilities are primarily anchored in China, its R&D and technology footprint is strategically based in the United States, and engineering expertise is sourced from markets like Japan. Furthermore, Lenovo has established "last-mile" delivery centers in numerous global locations to ensure rapid and high-quality product and service provision for its customers. In terms of brand building, Lenovo strengthens its global image and technological recognition through partnerships with premier international sporting events. Utilizing high-profile platforms such as Formula 1 racing, which features 24 annual races spanning major global markets, and enhancing brand influence via international sports spectacles like the FIFA World Cup, the company further solidifies its identity as a global technology leader.

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