Movement Alert|MARKETINGFORCE Rises 8.95% in Regular Trading, H1 Net Profit Surges 466% as AI Application Revenue More Than Doubles

Market Focus08-14

On August 14, MARKETINGFORCE rose 8.95% in regular trading to HKD 55.35, with turnover of HKD 209 million. The rally follows the company's interim results released the previous day, showing exceptional earnings growth driven by AI application business expansion.

The company reported H1 revenue of RMB 1.96 billion, up 111.2% year-over-year, with net profit reaching RMB 203 million, surging 466.1%. AI application business revenue hit RMB 1.13 billion, up 123.7%, accounting for 57.5% of total revenue. Operating cash flow recorded a net inflow of RMB 500 million, reflecting synchronized improvement in revenue, profit, and cash generation. The company attributed growth to its Full-Stack Token Factory strategy, the launch of AI Agentforce 3.0 platform driving higher customer count and average spending, and improved operational efficiency. Adjusted net profit reached RMB 213 million, up 150.9%. Gross margin was 45.2%, down 3.4 percentage points year-over-year as business mix shifted. Everbright Securities previously maintained a Buy rating, projecting full-year revenue of RMB 4.5 billion.

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