Yonghui Superstores: Policy Support for Retail Innovation Reinforces Commitment to Quality Retail

The issuance of a new policy document has provided a confidence boost for innovation within the retail sector, a development that a leading supermarket chain finds aligns closely with its own strategic transformation efforts.

On the afternoon of July 9th, nine government departments, including the Ministry of Commerce, jointly released the "Opinions on Accelerating the Innovative Development of the Retail Industry". Yonghui Superstores Co.,Ltd. (SH: 601933) stated that the introduction of these opinions has injected confidence into the sector's innovative development and is highly consistent with the company's ongoing strategic adjustment and reform direction over the past two years.

The document explicitly proposes measures to support innovative store renovations, improve product quality, encourage the development of private-label brands, and enhance talent cultivation systems. Yonghui Superstores indicated that these policy directions are also the key focus areas for the company's orderly nationwide store adjustments, product upgrades, supply chain optimization, and organizational capability enhancement.

Over the past two years, Yonghui has firmly adhered to a quality retail strategy, innovating and upgrading around customer consumption demands. To date, the company has completed comprehensive adjustments for approximately 330 stores nationwide. The operational quality of these adjusted stores has shown significant improvement, accompanied by substantial profit growth.

Yonghui Superstores Co.,Ltd. expressed that the introduction of this policy has further strengthened the company's confidence in continuing to deepen its reforms and enhance product competitiveness and operational efficiency. Yonghui will actively seize the opportunities presented by the policy, continue to promote store scene innovation, strengthen its fresh produce advantages, accelerate private-label brand development, improve talent cultivation and frontline operational mechanisms, and continuously enhance customer experience and profitability, thereby contributing to the high-quality development of the retail industry.