Wuliangye Yibin to Strengthen Market Segmentation, Consolidate Leading Position of 8th-Generation Product in 1,000-Yuan Price Range

Deep News12-18 12:03

On December 18, the 29th Wuliangye 12·18 Consensus, Co-construction, and Sharing Conference, themed "New Situation, New Opportunities, New Journey," was held in Yibin. Hua Tao, Deputy Party Secretary, Vice Chairman, and General Manager of Wuliangye Yibin Co., Ltd., delivered the "2025 Wuliangye Marketing Work Summary Report" at the event.

Hua Tao stated that Wuliangye will focus on strengthening market segmentation. The 8th-generation Wuliangye will adhere to the principles of "balancing volume and price, optimizing structure, and providing premium service," consolidating its leading position in the 1,000-yuan price segment through refined traditional channel strategies. Wuliangye 1618 will be positioned as the top banquet brand in the 1,000-yuan segment, targeting 10–20 key markets such as Chengdu and Chongqing. The 39-degree Wuliangye will reinforce its position in the 700-yuan segment, focusing on key regions like the Bohai Rim and Taihu Lake areas. The Classic Wuliangye series will follow a "promote new, sell old" strategy, forming a product layout that differentiates between legacy and new classic editions. Xiaowuliangye will accelerate the relaunch of systematic marketing, targeting the 300-yuan price range. Cultural-themed liquor products will introduce exclusive offerings to foster a positive interaction between the collector’s market and commercial sales.

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Hua Tao, Deputy Party Secretary, Vice Chairman, and General Manager of Wuliangye Yibin Co., Ltd., delivered the \"2025 Wuliangye Marketing Work Summary Report\" at the event.</p>\n<p>Hua Tao stated that Wuliangye will focus on strengthening market segmentation. The 8th-generation Wuliangye will adhere to the principles of \"balancing volume and price, optimizing structure, and providing premium service,\" consolidating its leading position in the 1,000-yuan price segment through refined traditional channel strategies. Wuliangye 1618 will be positioned as the top banquet brand in the 1,000-yuan segment, targeting 10–20 key markets such as Chengdu and Chongqing. The 39-degree Wuliangye will reinforce its position in the 700-yuan segment, focusing on key regions like the Bohai Rim and Taihu Lake areas. The Classic Wuliangye series will follow a \"promote new, sell old\" strategy, forming a product layout that differentiates between legacy and new classic editions. 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Cultural-themed liquor products will introduce exclusive offerings to foster a positive interaction between the collector’s market and commercial sales.</p>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"000858","symbol_name":"五粮液","start_time":0,"source_url":"","article_id":"1120651340","we_media_id":"1039043262","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1120651340","pubTimestamp":1766030586,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Deep News","introduction":"Global Stock Market Deep Analysis","home_visible":1,"id":"1039043262","head_image":"https://community-static.tradeup.com/news/8296859682db4b478146245e72de1922"},"summary":"On December 18, the 29th Wuliangye 12·18 Consensus, Co-construction, and Sharing Conference, themed \"New Situation, New Opportunities, New Journey,\" was held in Yibin. 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