Wholesale reference prices disclosed by "Yi Mao Shi Jia" show that the price for the 2026 vintage Feitian Maotai in original cases has increased for multiple consecutive days, reaching 1,730 yuan per bottle today. Concurrently, Kweichow Moutai's official direct sales platform, iMoutai, has further tightened its purchase rules, now limiting each person to one order per day. This means each individual has only one purchase opportunity daily, with an order quantity ranging from one to six bottles. Once an order is placed, no further purchases can be made on the same day. When iMoutai first launched sales of Feitian Maotai in early January this year, the daily cumulative purchase limit per person was 12 bottles. Starting January 4th, this was reduced to a cumulative limit of 6 bottles per day, which could be achieved through multiple orders.
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