Zeta Global Holdings Corp. (ZETA) stock surged 11.51% in the pre-market trading session on Friday, as the advertising software company reported impressive third-quarter results and raised its full-year guidance, outperforming its peers.
The company, co-founded by former Apple CEO John Sculley, reported revenues of $268.3 million, up 42% year-on-year, beating analysts' expectations by 6.3%. Zeta Global achieved the fastest revenue growth and highest full-year guidance raise among its advertising software peers, driven by strong demand for its data analytics tools and marketing software.
According to the report, Zeta Global had a stunning quarter, with a solid beat of analysts' billings estimates and EBITDA guidance for the next quarter exceeding analysts' expectations. The company's strong performance underscores the growing need for advertising software that leverages data to optimize ad placements and target customers effectively.
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