The "Harvard Business Review (Chinese) Annual Conference and New Growth Symposium 2026" was held in Beijing on October 29 under the theme "Walking Far, Seeing the Future," where ANTA SPORTS (02020) Brand Footwear Product Vice President Zheng Fei attended and delivered a speech.
Zheng Fei pointed out that Anta has consistently pursued the goal of making top-tier technology accessible to every sports enthusiast. The innovation consortium has built a collaborative platform integrating industry, academia, and research, bringing together basic research from universities and research institutes with real industry needs, so that professional technology genuinely empowers the public good.
Zheng Fei introduced that Anta's corporate innovation team has joined forces with Professor Zhong's team at Oxford University, Zhejiang University, Tianjin University, and multiple other universities to carry out long-term joint research. They have creatively applied origami engineering structures originally used on spacecraft to running shoes, bringing space-grade engineering wisdom into a single pair of running shoes to achieve better stability and support for the wearing experience.
He stated that from scientific research concepts to consumers and then to products, many difficulties and challenges arise along the way, including mass production, product structure, and scenario adaptation. Anta, relying on the consortium's collaborative model, has opened up the key pathway from research to industrialization and completed the final mile of innovation.
Zheng Fei emphasized that true technology for all is not a concept, but products actually delivered to consumers. He said Anta will continue to carry out industry-academia-research cooperation with universities in the future, conducting deep exploration and persistently advancing toward the intelligent direction of sports equipment structures. Leveraging the ecosystem strength of the entire innovation consortium, Anta aims to drive more cutting-edge technologies out of the laboratory and off professional competition fields, benefiting the wearing experience of every ordinary athlete.
Sina statement: All meeting transcripts are compiled from on-site stenography and have not been reviewed by the speakers. Sina.com publishes this article for the purpose of conveying more information and does not imply endorsement of the views expressed or confirmation of the descriptions.
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