Jinghua Family Office's Nie Junfeng: Over 90% of Old Money Family Assets in US and Europe Are ETF-Based

Deep News01-15

At the "Sina Finance 2025 Annual Conference and the 18th Golden Kirin Forum," Jinghua Family Office Chairman Nie Junfeng stated that the transformation of household asset allocation involves not just shifting deposits but also a transition as real estate's share in household asset structures peaks. Discussing the cornerstone role of ETFs, Nie Junfeng revealed that in family heritage business practices, from the United States to Europe, over 90% of the underlying assets in old money families' portfolios consist of ETFs. "Thus, simplicity is the ultimate sophistication," he remarked. He concluded with three key points: First, individuals of all generations should embark on their financial journeys with virtuous intentions. Second, while rolling up sleeves to work hard, one must also keep eyes wide open with caution. Third, falling in love with China's stock market is no easy feat; it requires steadfast companionship for stable, long-term fulfillment.

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