EAST BUY (01797) surged more than 4%, reaching HK$20.4 by the time of writing, with a trading volume of HK$205 million. The company recently announced its entry into the offline community supermarket sector by recruiting a store manager for its flagship store in Beijing's Zhongguancun area, offering a monthly salary ranging from ¥15,000 to ¥30,000.
The store, spanning approximately 400 square meters, will focus on fresh produce, snacks, daily necessities, and ready-to-eat 3R food and beverages, targeting the convenience needs of local residents for their daily meals.
The widespread adoption of digital tools has improved demand forecasting and inventory management accuracy, while standardized supply chains have reduced operational complexity. EAST BUY leverages its expertise in livestream e-commerce, digital infrastructure, and direct sourcing systems to gain a competitive edge in the community retail market. Its previous experimentation with front-end warehouse models has laid the groundwork for online-offline integration.
Public data shows that EAST BUY has established a strong position in self-operated products. Over the past year, the company has allocated more resources to R&D and supply chain development for its proprietary offerings, with self-operated products accounting for an increasing share of total GMV. In fiscal 2025, EAST BUY's self-operated products and livestream e-commerce business generated a total GMV of ¥8.7 billion, with self-operated products contributing approximately 43.8%.
CFO Yin Qiang revealed that EAST BUY has launched 732 self-operated products to date, expanding from initial categories like fresh food and snacks to a more diversified product lineup.
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