Tesla launches over 20 merchandise items for US holiday shopping season, some already sold out

Deep News08:21

Tesla has always been keen on rolling out all kinds of merchandise for its loyal fan base, especially during the holiday season.

At present, Tesla's official website has put a series of brand-new "Holiday Collection" products online. This batch of Tesla merchandise covers toys, apparel and various holiday-themed items; some of the products are meant to pay tribute to the soon-to-be-discontinued Cybertruck.

Sawyer Merritt, an influencer known for posting Tesla-related news, shared images and prices of these new products on X, including: Sweater: $85 Scarf: $35 Beanie: $35 Holiday T-shirt: $35 Baby Gift Box Set (Dog Theme): $35 Baby Gift Box Set (Cat Theme): $35 Dog Sweater: $35 Holiday Blanket: $95 Holiday Mug: $30 Ornament: $20 2.5-inch Action Figure (Factory Edition): $45 Cybertruck RC Racer: $350 1:43 Scale Cybertruck Diecast Model (Holiday Edition): $85 1:43 Scale Cybercab Diecast Model: $65 Wooden Toy: $35 Cybercab Pull-Back Racer: $35 Cybertruck Pull-Back Racer: $35 1:43 Scale Model 3 Diecast Model: $65 1:43 Scale Model Y Diecast Model: $65 1:43 Scale Cybertruck Diecast Model: $65

Judging from the rapid sell-out of some products, the most popular items among Tesla's newly launched merchandise are likely the Model Y diecast model and the Cybertruck Holiday Edition diecast model. Both products are currently shown as "out of stock," and it is unclear whether they will be restocked in the future.

The Cybertruck Holiday Edition diecast model features a Christmas tree strapped to its roof. Tesla's apparel products, meanwhile, are printed with designs related to the Cybercab, the Optimus (Tesla Bot) robot and other Tesla-related imagery.

Among these new products, the Cybertruck RC Racer carries the highest price; it is a 1:10 scale, rechargeable remote-controlled truck. According to the product details, the vehicle can reach a top speed of 37 miles per hour (about 60 kilometers per hour) and offers roughly 20 minutes of run time on a single charge.

Although merchandise accounts for only a small share of revenue for a company of Tesla's size, these products help strengthen its growing fan base; moreover, since Tesla does not engage in large amounts of traditional advertising the way conventional automakers do, these products also serve as a form of free marketing.

Some products were sold out quickly after launch.

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