Sina Finance's "Liquor Price Insider" is now officially launched, providing comprehensive access to the real market prices of renowned baijiu brands. Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours indicates that the average terminal retail prices for ten major baijiu products in the Chinese market continued to show a structural divergence trend on February 5th. If one bottle of each of the ten major products were bundled for sale, the total price today would be 9,051 yuan, unchanged from yesterday, maintaining the overall price level at a high point seen over the past month. Following previous fluctuations, the overall average price has not moved higher for now, but internal structural differentiation has deepened. Among the ten major products today, seven experienced price increases while three saw decreases, with significant differences in the magnitude of price movements between individual products. Among the gainers, Feitian Moutai led the advance, rising by 15 yuan per bottle compared to the previous period, supported by price adjustments in traditional channels and active trading in the circulation sector; Crystal Jiannanchun increased by 9 yuan per bottle; Gujiao 1573 rose by 5 yuan per bottle; Xijiu Junpin was up by 3 yuan per bottle; Premium Moutai saw a modest increase of 2 yuan per bottle; while Wuliangye普五八代 and Qinghua Fen 20 both edged up by 1 yuan per bottle. Among the decliners, Qinghualang fell by 23 yuan per bottle compared to the previous period, as the previous two consecutive days of gains accumulated some selling pressure; Yanghe Dream Blue M6+ retreated by 12 yuan per bottle, with market quotes returning after a prior period of continuous price increases; Gujing Gongjiu Gu 20 was slightly adjusted down by 1 yuan per bottle. The daily data for "Liquor Price Insider" is sourced from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors of liquor companies, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of the actual transacted terminal retail prices handled by each point over the past 24 hours, striving to provide an objective, authentic, scientific, and fully traceable dataset on the market prices of famous baijiu for all sectors of society. Since the official iMoutai platform began selling Feitian Moutai at 1,499 yuan per bottle around New Year's Day and started selling Premium Moutai at 2,299 yuan per bottle on January 9th, the magnetic influence of this newly established channel on the average terminal retail prices of these two products has gradually become apparent. The liquor prices published daily by "Liquor Price Insider" follow calculation rules weighted by real transaction volumes, and we have gradually incorporated verifiable prices from this platform into the calculation of the terminal retail prices for Feitian Moutai and Premium Moutai.
In significant news related to the baijiu industry, the stock price of Kweichow Moutai Co.,Ltd. has rebounded notably recently. During yesterday's trading session, it once again breached the 1,500 yuan mark, closing at 1,525 yuan per share, the first time since mid-September 2025. Renowned investor Duan Yongping recently publicly stated that he has reduced some of his Hong Kong stock holdings and instead allocated approximately 103 million yuan to increase his position in Kweichow Moutai Co.,Ltd.. He also offered technical suggestions regarding the sales mechanism of the direct sales platform "iMoutai," adding, "If [Feitian Moutai] remains in high demand (at the current price point, I estimate it would be snapped up all year round), Moutai might consider a moderate annual price increase, for instance, around 5-8% per year? Moutai has the ability to raise prices, a capability that was previously eroded by price gaps and counterfeits." He simultaneously reiterated his investment philosophy of "taking a ten-year horizon." Market analysis points out that the bottoming-out rhythm of the baijiu industry's fundamentals is relatively lagging, related to changes in channel inventory and demand structure. As wholesale prices for premium baijiu are expected to stabilize, the sector may present opportunities for a comprehensive revaluation, but future brand performances are likely to diverge.
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