From May 12 to 14, 2026, the 30th China International Beauty, Cosmetics, and Detergent Expo (CBE) was grandly held at the Shanghai New International Expo Center. With the theme "Thirty Years Towards Innovation, Riding the Trend," the exhibition gathered over 3,200 cosmetics companies from around the globe. KJ Logistics, the smart supply chain company under DC HOLDINGS (00861), presented its integrated supply chain solutions developed through years of deep engagement in the cosmetics industry. Positioning itself as a "technology-driven industry supply chain expert," KJ showcased its digital and intelligent supply chain solutions covering the entire lifecycle of cosmetics products, injecting new momentum into brand growth.
The cosmetics industry currently faces multiple supply chain challenges. The pace of new product iteration continues to accelerate, with brands potentially launching dozens or even hundreds of SKUs within a year, placing extremely high demands on warehouse shelf-life management, inventory turnover, and returns processing capabilities. During major promotional events, order volumes can spike instantly, with peak daily handling potentially reaching tens of times the normal volume, making fulfillment flexibility a critical lifeline for maintaining user experience. Simultaneously, omnichannel sales have become standard, with brands often operating across multiple platforms such as Tmall, JD.com, Douyin, and Xiaohongshu concurrently, making it difficult to unify online and offline inventory, leading to simultaneous stockouts and overstock issues. Furthermore, as consumer expectations for unboxing experiences rise, problems like damaged packaging, delivery delays, and poor shelf-life directly impact repurchase rates.
Addressing these core industry pain points, KJ Logistics leverages over two decades of supply chain experience and full-stack in-house R&D capabilities to build integrated cosmetics supply chain solutions covering warehousing, distribution, transportation, and services. In shelf-life management, KJ's end-to-end shelf-life management system ensures full control from product receipt to dispatch, enabling first-in-first-out practices, near-expiry alerts, and precise interception to guarantee every product reaches consumers in optimal condition. For warehouse operations, KJ has deployed micro-innovation equipment like automated sorting walls and semi-automatic packing and labeling machines across its more than 160 self-operated warehouses nationwide, significantly improving picking and packing efficiency. On the intelligent decision-making front, KJ deeply integrates supply chain industry knowledge with fulfillment data. Based on the "AI for Process" concept, it has developed an enterprise-grade intelligent agent named "Xiao Jin" for the supply chain sector. Through AI-driven intelligent decision-making, it enables precise inventory forecasting, smart scheduling, and optimized resource allocation, helping cosmetics brands avoid overstock and stockout risks and calmly handle peak order volumes during major e-commerce promotions.
Additionally, KJ innovatively applies smart IoT technologies, including its "Human-Machine Collaboration 4.0" solution, Jieyunbao real-time in-transit tracking devices, and Jieyun Kuaqian electronic cloud signing system, further ensuring the safety and timeliness of cosmetics goods transportation.
With solid industry solutions, KJ has earned the long-term trust of numerous leading cosmetics brands. At the exhibition, KJ's cosmetics brand partners were prominently featured. For instance, when facing a promotional peak of tens of millions of orders for Bammuhuatian, KJ's "three-tier human resource echelon" support mechanism transformed fulfillment from a pressure point into an experience of exceptional speed. Addressing Ximuyuan's high-end skincare need for unified omnichannel inventory management, KJ fully leveraged its "BC Integrated Inventory" capability to break down online-offline inventory barriers, enabling real-time multi-channel inventory sharing and intelligent allocation to ensure precise fulfillment for every order. For men's skincare specialist OIU, KJ's "integrated warehousing and distribution" service at its Guangzhou warehouse, through shortened fulfillment links and intelligent transfer, effectively reduced cross-regional transfer costs. Tackling Yixian Cosmetics' challenges of increased set product outbound volume and complex multi-channel market management, KJ used technical means to generate integrated combination codes, accurately recording product details within sets and outbound channels, effectively maintaining brand market order. For Zhanyan's medical device-grade products with stringent storage environment requirements, KJ increased warehouse renovation investments to ensure compliant constant temperature and humidity conditions and has obtained qualifications for transporting and storing Class II medical devices, helping clients meet legal and regulatory requirements. These real-world cases demonstrate the core value of "fast, accurate, good, and cost-effective" that KJ delivers to its clients.
In terms of regional layout, KJ has established a flagship cosmetics warehousing and logistics center in Baiyun District, Guangzhou. Leveraging its geographical advantages, it has reduced inbound warehouse processing time from 4 hours to 30 minutes. Domestically, it can achieve "24-hour delivery in South China, 48-hour nationwide delivery." Internationally, by linking with over 20 overseas warehouses in Southeast Asia and Guangzhou port resources, KJ has built a one-stop outbound chain of "domestic warehouse - cross-border transportation - overseas warehouse," significantly shortening the time-to-market for domestic cosmetics brands going global and reducing logistics costs.
In response to the trend of domestic cosmetics brands expanding overseas, KJ is accelerating its global strategic layout. It holds the highest customs credit rating, AEO accreditation. Its cross-border e-commerce business is connected to over 40 major domestic and international e-commerce platforms, with more than 20 overseas warehouses. Its transportation network covers 50 countries and regions across all continents, providing cosmetics brands with one-stop e-commerce agency operation services ranging from market analysis, store setup, and live-stream marketing to transaction fulfillment and after-sales service.
As a 5A-level logistics enterprise, KJ has maintained a leading position for over a decade in sectors including consumer electronics, telecommunications, FMCG/cosmetics, and apparel. Company representatives stated that in the future, KJ will continue to focus on technological innovation, deepen its expertise in cosmetics industry scenarios, continuously optimize its supply chain solutions, and persistently provide efficient, intelligent, and green supply chain services for cosmetics brands, supporting the advancement of China's cosmetics industry towards greater technological sophistication, globalization, and high-quality development.
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