Huajuhong has recently become an online sensation, quickly triggering a chain reaction in the consumer market. According to data from JD Health, search volume for the keyword "Huajuhong" has surged significantly in recent days, with sales increasing more than threefold compared to the same period last year. Deep-processed health products such as Huajuhong beverages and throat lozenges have become highly sought-after items, with some products already sold out.
To address the continuously rising market demand, JD Health is actively collaborating with upstream production regions to increase the supply of Huajuhong products.
Huajuhong is a genuine Chinese medicinal material native to Huazhou City, Maoming, Guangdong Province, and is known as "Southern Ginseng." In 2024, Huajuhong was approved for inclusion in the "Food and Drug Substance" catalog. According to Liao Zhilue, a deputy to the National People's Congress and head of the Peilin Huajuhong Planting Professional Cooperative in Huazhou City, since Huajuhong was included in the national "Medicinal and Edible Homology" catalog in 2024, the industrial chain has accelerated its layout. The variety of products has expanded from several dozen to over 200, and the total output value of the entire industrial chain is expected to exceed 12.6 billion yuan in 2025, creating employment and income growth for 350,000 local residents.
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