Plan Unchanged! Ping An Stands Firm with Chinese Football for 30 Years, Fighting to the End

Deep News01-24 18:32

"Creating miracles!" "Breaking records!" "Writing history!" As China's U-23 men's football team advanced triumphantly to the final of the Asian Cup, the long-dormant world of Chinese football has once again ignited passion and hope among its fans. The team went through the group stage with three clean sheets and secured their qualification主动权 with a 1-0 victory over Australia. In the knockout stage, they faced the formidable Uzbekistan, dragging the match into a penalty shootout with tenacious defense and ultimately emerging victorious. In the semi-final against the offensively potent Vietnam, the Chinese team demonstrated balanced prowess, scoring three goals within 90 minutes for a decisive win, marching proudly into the final.

For years, the Chinese men's football team has faced constant skepticism due to poor performances. The online ridicule and external neglect have made it difficult for Chinese football to hold its head high. Yet, during the coldest days of this winter, this young squad has injected a much-needed shot of adrenaline into the低迷的中国足球 with their relentless fight in every match. Tonight, as the Asian Cup final kicks off, regardless of the outcome, the perseverance and fighting spirit of these young men have already allowed the nation to glimpse a renewed future for Chinese football. This very spirit of daring to fight and persevere is the most precious asset of Chinese football, and this hope will illuminate every step of its journey forward. Behind the young players' rallying cry of "The plan has changed, our goal is to win the championship," there remains one commitment that has never wavered—Ping An's plan is unchanged; it continues to stand firm with Chinese football, serving as its most solid backbone. With a steadfast初心如磐 spanning three decades, Ping An has been护航 Chinese football. Following the Chinese team's advancement to the final, a micro-documentary posted on the "Football China" video channel was captioned, "Where this journey stops is up to us!", expressing a long-missing boldness for Chinese football. Just as the team's head coach stated in the pre-match mobilization meeting: "Some people have always been supporting you!" And Ping An is precisely that steadfast force standing firmly behind Chinese football. Prior to the final of this Asian Cup, Ping An made a solemn承诺 to society: regardless of the Chinese team's result in the final, Ping An will launch the "Inspiration Plan," continuing to increase its support for Chinese football. This plan is specifically designed to support national youth players for further development at high-level professional clubs in Europe. For players studying abroad, it will not only provide special subsidies to alleviate their financial pressures while chasing their dreams overseas, allowing them to focus on honing their skills in the leagues, but will also extend Ping An's professional保障优势 by offering comprehensive insurance services. This bespoke保障方案 will cover core needs such as training and match injuries, and overseas medical support. Ping An hopes that Chinese players can shed their worries and grow rapidly in high-level leagues, eventually bringing greater glory to the nation. As an "old friend" of Chinese football, Ping An's connection with the sport spans nearly 30 years. As early as 1997, Ping An fully acquired the Shenzhen Football Club. After five years of development, the team advanced from Division B to Division A, and in 2002, clinched the runner-up position in the Division A league. National team players like Li Weifeng, Li Yi, and Zheng Zhi were key players for the Shenzhen Ping An team at that time, becoming pillars of Chinese football. From 2014 to 2023, to support the professionalization of Chinese football, Ping An invested 1.7 billion yuan over a decade to title-sponsor the Chinese Super League (CSL). Even as Chinese football languished in a prolonged trough during this period, with the league's commercial value significantly declining, Ping An始终坚守初心, never动摇. This commitment is evident not only in men's football but also extends to the women's game—Ping An has always关注 the development of the Chinese women's football team, integrating保障 for the women's players into its comprehensive service system, safeguarding their efforts from training to matches. Simultaneously, Ping An actively supports the construction of the women's football youth training system, providing training保障 and exchange opportunities for young female players, using practical actions to support the "Steel Roses" in blooming on the field. On the field, players fight relentlessly, with coaching and medical teams providing全程护航; off the field, Ping An's sideline claims settlement team has long become the most solid "12th player" for Chinese football. At the end of 2014, Ping An introduced the innovative "Golden Leg Insurance" for the national team heading to the Asian Cup, becoming the first domestic insurer to create a body-part-specific policy for athletes, offering专属保障 for leg injuries sustained during matches and training. Over the years, Ping An has continuously iterated and upgraded this保障. The annual sum insured for the "Golden Leg" policy has increased from an initial 1.42 billion yuan to 4 billion yuan, with coverage不断扩大. Today, whether in domestic or international national team competitions, Ping An's sideline claims team is always present, immediately linking medical resources upon an incident, escorting players for treatment, advancing all costs, and facilitating rapid claims settlement. This首创 "sideline claims" model allows players to compete on the field with peace of mind. From 2015 to 2025, Ping An has累计理赔赔付 36 million yuan for football players, with over a hundred national team players having received Ping An's insurance理赔 and professional services. Ping An's football情怀 is not only focused on the professional arena but also deeply rooted in grassroots football. In June 2025, Ping An officially became the official partner of the Nantong赛区 for the Jiangsu Provincial City Football League, providing "Golden Leg" insurance保障 for all players of the Nantong team, while also offering spectator accident insurance for fans in the赛区, with a total sum insured exceeding 44.6 million yuan, allowing amateur football enthusiasts to enjoy the sport安心. Youth training builds the roots and nurtures the seedlings; private enterprises托举 future stars. If the youth are strong, the country is strong; if youth football is strong, Chinese football is strong. As a representative national enterprise, Ping An has always been concerned with the growth of the next generation, positioning football youth training as the core lever for supporting the development of Chinese football. Through a long-term commitment, it cultivates future stars for Chinese football. By the end of 2025, Ping An had援建 119 Ping An Hope Primary Schools across the country, allowing more children to have the joy of接触足球 and enjoying sports. Since launching the "You're On Stage" youth football training camp, Ping An has organized hundreds of camp activities over nine years, attracting millions of young football enthusiasts to participate. It has provided valuable opportunities for over 170 young players, including students from Ping An Hope Primary Schools, to train at top European football clubs. Last August, Ping An helped 20 young football talents from across the nation embark on a dream-seeking journey to Barcelona, Spain. An 8-year-old student, Xiao Yan, entered the La Masia academy, receiving professional guidance from Barcelona's youth coaches. He wrote in his diary: "It's like arriving in football heaven; the air even seems to smell of football!" The overseas professional training improved the children's skills, while Europe's rich football atmosphere and全民足球信仰 gave them a全新的理解 of the sport. The impressive performance of China's U-23 men's team in this Asian Cup represents the first-generation成果 of elevating youth training to a strategic priority for Chinese football. The outstanding showing of these young players confirms that youth training is indeed the future of Chinese football. Ping An's youth training布局 not only supplies fresh talent to Chinese football but also allows the seeds of the sport to take root and sprout in the hearts of more children. Confidence is more precious than gold, and responsibility is more important than流量. As a globally leading "综合金融+医疗养老" group, Ping An始终坚持 the responsibility and commitment of a Chinese national enterprise. Standing by during the低谷 is far more valuable than adding flowers to the brocade during the peak. From the professional arena to grassroots football, from safeguarding senior teams to youth training, from men's to women's football, Ping An provides 360-degree全方位支持, accompanying Chinese football through storms and rain, and will continue to walk hand-in-hand with it. In the future, Ping An will continue to respond to the call for building a sports powerhouse and a Healthy China. Through sustained investment, professional services, and firm信念, it will contribute to the development of Chinese football youth training, helping more young Chinese football talents reach higher stages, cultivating China's own "Son Heung-min," and ensuring that the flame of hope for Chinese football burns brighter and stronger with the拼搏 of each successive generation.

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