On March 30, New China Life Insurance Company Ltd. held its 2025 performance briefing. President and Chief Financial Officer Gong Xingfeng stated that the company achieved outstanding results in 2025. The rapid growth in 2024 and 2025 has established a high base, creating significant pressure, but the company is confident it can maintain stable growth on top of this high base.
Discussing the development direction for 2026, Gong Xingfeng indicated that the company will take serving national strategy as its mission, practice a broad insurance perspective, and follow a high-quality development path characterized by simultaneous improvement in scale and value, and optimization of quality and structure. The company will build on the current momentum, maintain the positive development trend of the past two years, focus on key areas for value growth, and strengthen channel transformation and development to solidify business capabilities.
The year 2026 coincides with the company's 30th anniversary. Gong Xingfeng emphasized that the company will present its best business performance as a tribute to this milestone, rewarding the trust of its vast customer base and meeting the expectations of investors and society for New China Life. In 2026, the company will adhere to its customer-centric development strategy, driving comprehensive efforts across its four main channels: marketing, bancassurance, group insurance, and internet channels. It will strengthen bundled sales to meet customers' diverse insurance protection needs. Building on its solid foundation in whole life insurance, the company will also make a full push in the annuity insurance and health insurance sectors.
Gong Xingfeng made clear that the company will unwaveringly return to the essence of insurance, continuously consolidate the positive trend in business quality, and achieve stable growth in premium income and new business value.
Regarding product and competition strategy, Gong Xingfeng highlighted three key areas.
First, the company will deeply implement the new marketing concept of "scenario + product + service + technology," deepen the product-plus model, leverage external high-quality medical resources, and focus on disease treatment and nursing to enrich its health insurance and health service products. By integrating pension wealth management products with retirement community travel resources, it will create an "insurance + retirement travel" model, strengthen asset-liability coordination, and empower the development of differentiated floating income products.
Second, addressing the diverse pension and wealth management needs of an aging society, the company will continue to emphasize sales of products primarily based on increasing whole life insurance in 2026, but this will not be the sole focus. A series of measures will be taken to boost sales of commercial annuity products like long-term annuities and pension annuities, as well as wealth management products. The company will also utilize national pension system benefits and tax-advantaged pension policies to include key products such as lifetime annuities and pension annuities in the personal pension list, meeting customers' retirement fund planning and wealth management needs.
Third, the company will build a health protection product matrix, providing customers with a full-cycle health solution covering pre-event prevention, in-process control, and post-event rehabilitation. It will strengthen integration with social security medical reforms, launch precisely tailored commercial insurance products, capitalize on policy dividends, and explore new product types such as participating health insurance, consumption-based medical insurance, specific medical devices and drugs, nursing care, and smart insurance.
Comments